Monster Energy is one of the sponsors of the MotoGP. As part of their collaboration, Monster Energy promotes their energy drinks with in store marketing displays to raise sales. In this campaign the consumers can win tickets for a race of the MotoGP in Silverstone, with purchase of energy drinks from Monster Energy.
What are the benefits of this campaign?
Collaborations between different companies or between a company and sports events are very common. When collaborating with a partner, both parties will have benefits from the cooperation. In this case Monster Energy will raise the sales volume by gaining supporters of the MotoGP as costumers, while MotoGP advertises their races.
Why using in store marketing to raise sales?
In store marketing is a great way to increase your sales numbers in a short time. By using in store displays like this you will reach the consumer directly with your marketing idea. This way it’s easy to influence the costumer in their choice on which product to buy.
In store marketing ideas like this display are generally a great way to promote your company or your products. These displays can be produced in every custom shape and in many different materials. Monster Energy could for example use a can shaped display to promote their Energy drinks.
Curious, how in store marketing ideas like this display can help you to increase brand awareness and enhance costumer retention? Contact us at the ODM Group to learn more about the benefits of in store marketing.
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