British crisps brand McCoy’s is launching ‘Win Your Club’ campaign, one of the biggest in brand’s history. The extensive campaign is going to run till November and includes different promotional elements – on-pack promotion, array of prizes, branded merchandise giveaway and thousands of free tickets for football matches. Even a chance to meet the football team, since McCoy’s has an official partnership with the Football League.
Why is it Important to Include In-Store Display in Promotional Campaigns?
In-store display is simple yet effective approach for supermarket advertising. It is an essential part of any promotional campaign. One of the main benefits of using it as a promotional tool is affordability, great ROI and effectiveness. Due to unique placement in the retail space, it might have a significant impact on shoppers. It is especially beneficial to use to stimulate impulse shopping. One of the researches is stating that using in-store display is even more effective as a tool to rise sales than price cuts.
What are the Outcomes of this Campaign?
It is a good idea to focus not only on one promotional element, but develop a complex campaign for it to be effective. McCoy’s ‘Win Your Club’ is a great example of such campaign that consists from multiple elements, including but not liming to competition with giveaways, in-store display, on-pack promotion etc. In perspective this campaign is capable of rising McCoy’s sales significantly, improve brand awareness, creating positive brand attitude and brand associations.