Famous cookies brand Oreo starts “Wonderfilled” promotional campaign on premise for its new Golden Oreo launch. The main idea was to make this campaign full of “wonders” and awaken the inner child in everyone. It promotes that the whole Oreo experience will bring you the feeling as if you were back in childhood.
Using emotional component and unique idea in promotional campaign is beneficial for the brand to promote their very own and distinct personality and distinguish themselves from the other brands. The campaign is going to be featured with on premise promotional activities, new product tasting, online and offline media coverage and even release of Oreo book.
How this on premise campaign can benefit the brand?
This on premise campaign was an extension of the overall promotional strategy. One of the most interesting elements of the campaign is the box as seen below that has numerous Oreo branded items, including the samples of the product. This boxes were meant to be eye-catching and noticeable to the customer, therefore rising initial interest towards the new product. The whole design of it was meant to communicate brand’s identity and the experiences that Oreo can offer to the customers.
Oreo branded boxes is not the only element of the on premise promotional campaign, it also includes numerous posters with Oreo themed quotes and even a “Wonderfilled” jingle. All the promotional efforts of the brand are meant to tie up “wonders” and Oreo cookies, causing certain brand association. Same as Coca Cola did with the word “happiness”. It is a genius strategy to build brand awareness, brand attitude and positive brand association simultaneously. As well as to improve customers’ experience of the product, provide both entertaining and informative promotion on premise and take the interaction between the brand and customers to a new level.
Feel free to contact the ODM Group to learn more about promotional products on premise, which you can include in your marketing strategy. We have years of experience with sourcing promotional products for companies all over the world.
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