An on-premise display is a bold way to attract customers to view what your brand is currently advertising. In this specific demonstration below, Guardian Health and Beauty flaunts some substantial on-premise displays outside of their store in Singapore.
On the right side, they have a vertical standee promoting their 3-for-2 mix and match on all personal care products inside the store. The advertisement on the left, meanwhile, has a more vibrant look and features marketing items from another brand called Mijotex Bakeware. The latter company sells their goods only at Guardian. And since the staff placed the displays on both sides of the entrance, they give customers an idea about the exclusive products.
It’s a great thing as well that there’s an extensive amount of information printed on the POS display unit for Mijotex Bakeware. The details let people read about the merchandise that they will not be able to find anywhere else. Thus, this on-premise display also acts as an essential incentive.
The idea about the promotion is that the shoppers need to buy products at Guardian stores first before they can receive a stamp. Once they collect a total of five marks, the consumers can avail any of the plastic containers at the lower half of the display at a discounted price. This purchase with purchase system is fantastic, of course, because the two brands – and the customers – will all benefit from it.
Why You Should Use An On-Premise Display For Marketing
- Expand Product Range. Large on-premise displays like the ones in front of Guardian shops are efficient when it comes to advertising in-store promotional products. They are easy to find and can show more than the pictures of the marketing gifts. Thus, shoppers have a clue of how the advertisement works even without entering the store. They can decide right there and then if they will make a purchase or not.
- Raise Brand Awareness. When placed outside a shop, on-premise displays are especially attractive to the eyes. Customers will notice them no matter what even if they’re just walking past it or shopping in the nearby stores. Thanks to the vibrant colors on the standees, their photographic memory will also kick in and help them remember Guardian and Mijotex brands when they see other branches.
- Boost Design. Free-standing display units are no different from custom promotional merchandise since you can create them in any shape, color, or size. That leaves entrepreneurs like you an opportunity to enhance your POS designs. The branding area is also vast, so it’s effortless to promote brand awareness and exposure.
The ODM Group has significant experience in designing, marketing, and sourcing unique promotional products. We have manufacturing facilities in China as well, so we can help you utilize your marketing budget efficiently.
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