On premise displays are an easy way to help attract customers to their brand. In this on premise display, China Construction Bank are actively promoting this display as part of their Smart Kid Savings Accounts. This promotion was undertaken by offering a gift with purchase every time an account is opened. The gifts offered are Zojirushi thermal mugs available in four different colours and B.Duck travel suitcase.
Furthermore by promoting gifts from one brand alongside another big brand, it will overall help to increase your brand awareness. The promotion by CCB will make customers more readily choose their services because of the perceived value of the gift.
The higher the value of the gift the more likely customers will choose to purchase any service or product from whoever is promoting.
How do on premise displays help in marketing efforts?
- Improving Image. A good on premise display can help to improve image. If the design is attractive, like this example which shows a cheerful design with children smiling, and also fits with the underlying promotion in this case children’s savings accounts, then consumers along with this valued gift and image will be positively reinforced.
- Brand Recognition.This is crucial for any business, to be recognised by a large majority. The more customers that see your logo and brand, the more they will recognise your brand. In the future, customers will remember and potentially favour your brand over competitors. This will lead to increased sales.
If you’re interested in this on premise display, and would like to find out more information, feel free to contact us. At ODM we specialise in promotional solutions to your ideas, as well as providing excellent designs from our in office team.
Underneath are other blogs you may wish to have a good at in regards to on premise displays.