Promotional gifts are a great way to drive sales and promote what your company is offering, to become more attractive to consumers. Hong Kong Metro are promoting these Limited Edition Metro Cards in their subway stations as part of their campaign to promote gifts featuring Disney’s Mickey and friends and and Disney’s Pixar characters.
During specific dates a there will be four different themed sets available to purchase, and with every set there will be a gift with purchase . Each gift will depend on which set you wish to buy. In order to receive this offer you will be required to purchase the set (card and gift) for 120 HK dollars.
The first promotional gift set theme available for purchase in mid October features Disney Pixar’s Monsters Inc on a trip to Hong Kong’s Disneyland. The gift with this card is a Monster’s Inc promotional lanyard. For the second set, it is themed around Mickey and Minnie Mouse rising on the metro itself. Available nearer the end of October, this purchase will come with a Mickey light up writing board.
The third theme features Donald and Daisy Duck and is available at the end of October. This set comes with the gift of Donald Duck earphones. The final set at the beginning of November features Goofy and Pluto, and with the purchase of this the gift is a Mickey clip-on phone camera filter accessory.
As an additional promotional gift, HK Metro are also promoting Mickey and Minnie Mouse digital clocks. However, you will have to spend 98 HK Dollars to receive them.
Overall these gifts combined with this promotion by Hong Kong Metro is an efficient and easy way to increase the marketing of your brand. For example, in order to reach Hong Kong Disneyland many people will use the Hong Kong Metro to travel there. Therefore, by working hand in hand both company brands will benefit from marketing together.
Why are limited edition promotional gifts beneficial for your brand?
- Brand awareness. This promotion is displayed all around Hong Kong’s metro displays. Thousands of people pass through everyday, being thousands of potential customers including children, and tourists will see this advertisement and the promotional gifts.
- Increase sales. People are interested in purchasing an item that has limited supply. This is because the item carries high value because less people will own it, making this promotional gift more unique. This promotion is a great way for attracting the attention of parents and children, as children will love to feel involved with Disneyland. It will also attract more people to want to visit Disneyland.
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