Johnson’s baby from Johnson & Johnson, is currently offering a gift with purchase promotion in Jusco. Spotted in Zhuhai, consumers purchasing Johnson’s baby cream will receive a free pair of Disney Minnie or Mickey mouse baby socks as a promotional gift.
Collaborating with Disney and giving away this promotional product is a smart move for both brands. Brand awareness of both J&J and Disney will increase, likely to lead to an increase in brand recall. Loyal consumers and fans of both brands will be attracted to this promotional item which in turn will drive sales. For both companies to fully utilise this promotional opportunity, branding of both companies could be added to each item. This could be more effective in terms of marketing and advertising as well.
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