Looking for new Disney collectibles to add to your prized collection?
Circle K in Hong Kong has a gift with purchase promotion of your favourite Disney characters – using a bag tag and badge. All you have to do is to spend $20 at your nearest Circle K outlet and you’ll receive a sticker which indicates the number of points you’ve collected. Accumulate up to a 100 points and you’ll be able to redeem any Disney characters bag tag or badge of your choice.
We find that this is a good marketing strategy by Circle K to promote it’s brand name and also to drive its sales. These promotional gifts act as incentive products to encourage customers to spend more at Circle K, thus increasing sales. By collaborating with Disney, Circle K is able to increase its brand awareness through using licensed characters such as Mickey Mouse, Donald Duck and other Disney characters. Targeted at younger customers, these promotional products aim to influence the the older generation through pester power.
Bag tags and badges like these can be customised and branded to suit different needs of customers. If you’re interested in starting your own promotional campaign today, do not hesitate to contact any of our ODM staff here and we’ll help you brainstorm promotional ideas that is suited just for you!
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