The Japanese influence is strong in Hong Kong and the adaptation of this cartoon character will appeal to locals here.
Promo mechanism: earn 100 fun points to redeem a Luggage Tag. This targets impulse purchases just to collect points to obtain the luggage tags, but an instant redemption GWP works better for impulse purchases.
This promo creates the impression that these luggage tags are a limited edition, thus delivering exclusivity to customers. With Circle K’s subtle brand logo engraved at the back it will not destroy the tag’s overall vibe but yet be around to promote long term brand recognition.
Popularity of the cartoon character aside, luggage tags offer high utility to the recipients, allowing them to identify their luggage easily when travelling or for school kids.
With its adorable design, these gift with purchase tags make fabulous key chains as well. Fans of Rilakkuma are sure to go crazy for the range of promotional products Circle K are offering right now as its marketing strategy.
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