Circle K is giving away Moonmin crockery as it’s promo gift. A coupon will be given away for every $20 HKD spent in Circle K which worths 10 fun (points). By the time you reach 100 fun you will get Moonmin crockery for free!
Circle K Promo Gift – Moonmin Crockery
Normally, as a consumer we would only buy crockery for self and catering use. The purchase intention is limited to physiological need since we need it as a container for food and drink only. However, purchasing a branded crockery is a totally different story. Read more to find out how branded crockery can be used effectively as a marketing gift.
How can branded crockery can be used as a promo gift?
Compared to normal crockery, a branded crockery has a strong advantage in showing the uniqueness of the product. Since there are a lot of similar products and brands in the market, a brand with good creditability would always get the heart of the consumer. The licensed character itself become one of the element for consumer to consider in the decision making process.
A branded crockery can also arouse consumer interest and emotion especially cartoon branded product. It trigger consumer by recalling their memories of watching the cartoon, stimulate them to purchase the product. Moreover, a branded crockery can generate sales since it motivates consumer to buy more in order to get the coupon.
Not just affecting sales, it also helps your branding as well. Do remember to brand your logo on the promo gift, even though you have used a licensed character. This will increase your brand recall.
In addition, brand loyalty will be built when the consumer comment towards the product is positive. It will be easier to persuade consumer buying other products under the same brand.
What do you think of these promo gifts?
