Hong Kong chain Optical 88 is currently running the following gift with purchase promotion: purchase any pair of glasses and choose between a range of Rilakkuma themed products. The items for selection include

  • Mugs with silicone cup cover
  • Pencil boxes
  • Cushions
  • pens

These items provide relatively simple utility and are part of Optical 88’s new promotion campaign titled Optical 88 X Rilakkuma. This allows them to stand out from numerous other optical chains around Hong Kong by enhancing their marketing and advertising.

Rilakkuma also benefits as the licensed merchandise are showcased prominently in every Optical 88 store.  Being a summertime promotion and exclusive to Optical 88, this creates exclusivity for the items and drives up perceived value. Thus, fans of Rilakkuma would be encouraged to switch to a new pair of glasses in order to redeem the free gifts.

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