Magnetic on premise displays may look like wizardry but these ingenious displays are really levitating their products in mid-air. Although levitating products may sound like they’re from the plot of Back to the Future, these magnetic on premise displays are being used by many big brand’s to market their products in a new and exciting way.
These Air Jordans as an on premise display in Nike Stores are a perfect example of how using new and unique marketing techniques can not only attract customer attention, but also increase customer retention when techniques are memorable.
How best to use Magnetic On Premise Displays
Firstly, the wonderful part of these displays is that the can truly be used for any product. The technology to achieve levitating on premise displays involves the use of repelling magnets to keep the products floating and in position. This technique is not exclusive to just trainers, in fact if a magnet can be attached to a product, then that product will be able to levitate.
As is the case with this beer bottle, by using the curved base to position a magnet and using a magnet stuck to the bottle cap, this Heineken bottle can levitate. This would be a fantastic on premise display for events, in store or merely at home if one was to desire.
To summarize, although using magnets to levitate your product as an on premise display may seem a bit strange and far out, it is the perfect tool to help customers remember your brand.
When customers visit a Nike store and they see a floating Air Jordan, they are not likely to ignore this and mentally pass this over. Not only will the on premise display be remembered but also so too will the brand that was levitating. More customers having greater brand recognition will lead to much greater increased sales. There is a reason why the big brands are big, and it is because of original and innovative marketing.
The benefits of a strong on premise display are profound. If your interested in this topic you can find more here:
For Super Market displays see: Gillette Grabs Attention: In Store Display
For beer displays see: In-store Display Creatively Attracts Sales
Back to school display see: Back To School In-Store Display by BIC
Great information relevant to food displays: Mouth Watering Competition Prizes – On Premise POS ideas.
Also for great information to operationalize your business’ marketing efforts, visit the ODM blog to find out more!