Aside from products, displays also play a crucial role in marketing. They are the page that makes the first impression on visitors. And talking about displays, you’ll surely get intrigued with this unique product display idea by Al Nassma.
The store display has a creative and distinctive design that makes shoppers check on the brand and the products. Let’s discuss this further and discover more about this idea.
Al Nassam is the first and finest camel milk chocolate in the world. It symbolises the discerned taste of the Arabian world and a unique quality product.
Aside from Dubai Duty-Free, Al Nassma is now available in the domestic markets and different Duty-Free around the globe.
In fact, it is not the first time we featured such a store display from Al Nassma. Years ago, we saw the brand’s iconic camel display in Qatar. And their new display proves that they evolve and get more creative over time.
Why Al Nassma’s Unique Product Display is a Real Head-Turner
A product display is a custom fixture in your store that attracts and entices customers. Therefore, it should be something that will really pique your customers’ interest and make their heads turn to your brand.
And that’s what Al Nassam exactly achieves by using its unique product display idea in the store we visited in Vietnam.
1. Distinctive display design.
The iconic camel display indeed creates a “wow” effect, interrupting customers from skimming other products.
As it is unusual to see such a marketing POS display, people really get intrigued with the concept.
The camel sits right in front of the display, whilst the back serves as storage for Al Nassma confectioneries.
3. It tells a story.
Not just the products themselves, Al Nassma is giving customers a taste of its origin through its display.
As its products are made of camel’s milk, it explains why the animal is chosen as the brand ambassador.
Likewise, Dubai is popular for this animal, thus no one wonders this animal is put into the limelight.
Indeed, Al Nassma is a treasured memento of Arabia.
3. Creative presentation.
Aside from the display, Al Nassma’s creative product presentation and packaging are something that shoppers are after.
Each product comes in camel-shaped, golden packaging, thereby enticing customers.
On the other hand, other confectioneries are packed in premium gift boxes, making them the perfect souvenirs to bring home.
4. High-end display idea.
Arguably, this unique product display exudes an elegant and luxurious appeal.
From the materials to the design, the creative store display is high-end and high-quality.
Likewise, the colour used (gold) adds a different character to the overall display idea.
Ever wonder how other confectionery brands market their products? Read our previous blogs:
Our team saw Pez x Kinder’s confectionery display stands side by side in one of the retail stores we visited and their interesting features got us hooked. We’re tackling all these interesting points to give you more ideas for your own point-of-sale display.
Cadbury is holding a lucky draw promotion with “spectacularly nice” prizes that range from a trip to Pairs for 5 nice evenings with dinners, spending money and spectacular lodgings, a ticket for 2 in London’s hottest theatre with dinner to 100 Cadbury hot choc hampers. Learn more about this promo here:
Arcor treats sweet tooth shoppers with its irresistible and signature butter toffee, wherein the delicacy is sold with a custom logo gift bag. Arguably, this gift-ready packaging lures and urge customers to spend more on its product.
The retail space features M&M products with a creative POS display designed after its brand mascot. The brand also utilised LED lights around its brand name and shelves for a merchandising display that is easy to see and pleasing to look at. Read details here:
Kitkat surprised its customers with sweet treats for the coming TET holiday. The brand runs an in-store competition where customers can win exclusive and premium items.
We have spotted this eye-catching POS product display inside the airport of Sharjah, a city in the United Arab Emirates. The POS display features Lila, the cow, which is Milka’s mascot.
From their eggstraordinary POS displays, sweet supermarket in-store promotions, and branded giveaways — Cadbury never fails in bringing delight to its customers. To add, we will talk about its promotion wherein the brand gave away Peter Rabbit’s promotional plush animals.
Kinder’s merchandise packaging idea isn’t just adorable, it is also reusable. A multi-functional packaging design will definitely make your brand stand out from your competitors.
Wrapping This Up…
A combination of a unique product display and implementation can be a great way of promoting a brand and a product. But if you’ve doubted whether you will succeed by including it in your marketing campaigns, just think about how Al Nassma makes its customers turn their heads and entice them to buy their products.
ODM Roles
Inspired by this creative display idea? ODM Group can help you create these kinds of displays! Being in the sourcing industry since 2003, we’ve already mastered the art of designing practical and attractive POS display units and other store displays.
Aside from this service, we also manufacture gift with purchase ideas, branded corporate giveaways, seasonal promotional products and innovative promotional merchandise. In addition, we work with our experienced designers from Mindsparkz and partner with reliable factories to ensure we meet our client’s standards.
If you want us to help you with any of your marketing needs, do not hesitate to reach us now. ODM Group will help you turn your ideas into a reality!
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