What Should You Learn from Cadbury Chocolate Promotion Campaign?

Confectionery is enjoyed by all ages. It’s also a staple for special occasions. However, who said people have to wait for special occasions to spend a lovely time with their favourite chocolate? Cadbury took initiative for its marketing strategy and offered to make these special occasions for their consumers in its chocolate promotion campaign! Here’s everything you must learn from the brand!

Chocolate Promotion Campaign: Cadbury’s Spectacularly Evening Promo

Cadbury is a confectionery brand beloved by kids and adults alike. For this reason, our team couldn’t take our eyes off this brand’s promotion we spotted in one of the UK supermarkets we visited.

The chocolate brand is holding a lucky draw promotion with “spectacularly nice” prizes that range from a trip to Pairs for 5 nice evenings with dinners, spending money and spectacular lodgings, a ticket for 2 in London’s hottest theatre with dinner to 100 Cadbury hot choc hampers.

With all these exciting prizes, the brand did not even make joining the promo difficult! People simply have to buy Cabury’s participating products, scan the QR code on the packaging, enter the barcode and the batch code with their contact details, and wait for an email if they’ve won!

The “Win a Spectacularly Nice Evening” promo started on January 13 and will run until April 24, 2023.

What To Learn from Cadbury’s Spectacularly Nice Chocolate Promotion Campaign?

Cadbury’s chocolate promotion campaign is certainly a hit that captivated its market to join and enjoy its delightful products. Hence, we gathered important factors of this success and listed them below for you!

Cadbury gave its consumers a number of valuable prizes that ensures they will have a memorable night with the brand. Consumers see this value and return this through brand loyalty forged through the brand experiences businesses provide them.

This brand experience you open up for them becomes memorable events they would like the preserve and revisit from time to time. This base is how brands like Cadbury build a steady following.

Additionally, the more your market deems your prizes valuable, the more they will be engaged to join and interact with your brand and products.

As we can see, the chocolate brand stood out from the ordinary and was full of competitor retail shelves because they used branded shelf framing.

It easily makes them more noticeable than the rest, effectively elevating the brand in shoppers’ minds.

People these days don’t go out without their mobile phones. More and more are also using cashless payment which means people go out with just their phones on hand. Using this information for your marketing through QR code scanning makes your brand and promotion easily accessible.

They don’t even have to type the link because the code seamlessly guides them to that, and the steps they need to join as well other prize details.

From the product packaging to the shelf framing and the contest site, Cadbury consistently uses its brand colours which gives a seamless brand experience. It also allows consumers to immediately associate the products and the displays with the brand.

This consistency in brand colours and design can also be seen in the minute details like the branded sticker on the packaging. It maintained the steady use of purple and gold.

Check out more Cadbury chocolate promotion campaigns and get ideas for your own!

Cadbury didn’t just use promotional merchandise their consumers may like, the brand took its time and effort for high-quality branded merchandise that no doubt every consumer adores. Check out their custom made cushion here:

From its product packaging to its promotional merchandise, the confectionery brand certainly charmed its consumers in this on-pack GWP promotion! Read more here:

In another lucky draw promotion that everyone would hate to miss, the brand held a “Free Ticket” promo in an amusement park and a “Win the Captain” promo that allows the winners to meet an English football captain of their choice!

Cadbury went all out for their Easter Egg celebration in this POS display accompanied by various marketing tools like shelf wobblers and hanging displays! Find out more in the blogs below:

In this promotion, Cadbury partnered with the Premiere League for virtual reality marketing that every traveller would surely remember for a long time! See how to kickstart a promotional giveaway the Cadbury way!

In essence,

Cadbury’s chocolate promotion campaign is a success because of its great and exciting prizes that consumers wouldn’t think twice about joining, its clever retail shelf marketing, and the consistent branding that thoroughly leaves a lasting impression on its market.

Luckily, the ODM Group can assist you with all of that! We’re a promotional product and branded display development company since 2003. We’ve established ourselves are experts in the customisation of branded merchandise and point-of-sale displays with our creative team, Mindsparkz. Contact us today!

You can also get to know more about the benefits of working with us in the list below:

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