How Does Lindt Entice Customers With its Confectionery Display Units?

Lindt undeniably reached its sweet success because of its mouth-watering chocolate products. But did you know that aside from its wide range of confectioneries, its retail marketing also contributes to where it is today? These confectionery display units prove the brand’s smart way of selling their sweets in the market.

Lindt has been satisfying every sweet tooth’s craving since 1845. The company has proliferated over the years, and it has become a household name in the world of chocolate.

 

What Makes Lindt’s Confectionary Display Units Exemplary POS Ideas?

For almost two decades in the field, we’ve seen a lot of POS ideas from small and popular brands all across industries. There are POS designs that really stir our interest, while there are ideas that disappoint us as we think that they can look better.

As for Lindt, we found their confectionery display ideas exemplary. Here’s why we love them and why it’s good for other brands/businesses to adopt these display concepts.

•  Represent the brand in-store effectively.

The images, logo, designs, and even colours you use to promote your business and products make your visual brand. Effective visual merchandising can tell a story about your brand, while poor display can misinterpret and hurt your business.

Having said that, we can all agree that Lindt planned their in-store displays very well. The images, logo, designs and colours undeniably represent the brand effectively.

 

•  Superb product organization.

Imagine your customers seeing your POS display stand unorganized. What do you think they feel about your brand? More likely, it will make them disappointed. It will create a bad impression on your brand. And you don’t want it to happen, right?

Effective product displays drive sales. And surely, Lindt has this in mind. From its freestanding display unit to its store shelving, the brand maintains its product well. Every product is organized based on its classification, making them more enticing for shoppers. Moreover, each item is very accessible to customers.

 

• Excellent shelf planning.

Shelf space is valuable real estate in every retail setting. Brands need the ideal placement of their retail shelf display to stand out in the busy aisle; thus they need to plan their shelf space effectively.

Shelf planning determines where and how to place your merchandise within the retail market to increase sales and the presence of your product. In the retail business, planogram is the term retailers use to describe the merchandising plan for the layout of the store. Aside from promoting products, it also helps retailers to determine how much inventory they will need for each product.

 

This is undeniably true with Lindt’s in-store promotion. As you can see, the brand wisely used the retail space to stand out in this retail aisle in France. In addition, a  more substantial shelf section with more items facing the aisle also helps the brand to market its products efficiently.

Tips: Understanding how stores plan their shelf placement will help you develop a successful retail shelf positioning strategy.

Take a look at these retail space marketing ideas and learn how they can help you plan your retail space effectively and increase your sales.

 

• Captivating standee.

Standees are often used to promote movies, products or events. Promotional display standee may come in 3d designs or cut our figures. They are great for tradeshows, occasions and retail stores.

Furthermore, standees may come in form of banners or bespoke images. The design can be something that promotes a specific promotion or signature character or model of a brand.

 

Who wouldn’t be familiar with Lindt’s chef gazing at swirling molten chocolate? “Mr. Chocolatier” as the brand calls him is their important asset. The man represents Lindt’s passionate craftsmanship for chocolate making for decades.

The character is based on real-life, multiple master chocolatiers the company employs who “mostly work in Lindt’s R&D departments, working hands-on to develop new recipes for their chocolate.

Mr. Chocolatier’s cut-out in France’s retail store is surely attention-grabbing. Even from afar, customers can easily spot this man smiling at them. The figure is so deceiving that shoppers can mistakenly identify this man as a real chef standing in the retail aisle.

 

Check out and get inspired with other confectionery display units we have featured before. 

We spotted this creative freestanding cardboard display in Hong Kong. They were specifically designed for Kitkat and Cadbury’s Easter promotion. Learn how these confectionary display units make the brands sell their products in retail.

 

Lotus is a popular confectionery brand that originated in Europe, but its popularity crossed even in Asia. Check out its in-store display we saw in Singapore and how it captivated its Singaporean customers.

 

These POS display stands from M&Ms and Cadbury would change the way you see confectionery promotions. Fun, memorable and stimulating, you’re going to love the brands’ unique display ideas!

 

Putting it All Together,

Displays shouldn’t always be fancy and expensive. With the right planning and design, they can turn passersby into shoppers that buy. Indeed, effective confectionery display units drive attention and sales, therefore we can say that Lindt’s retail store display is surely a successful one.

If you are promoting your products in the retail market and want to increase foot traffic to your shelf, we can help you with that! The ODM group helps brands design and manufacture various point of sale displays. We produce wooden POS displays, video POS, LED promotional displays, and many more.

If you want to learn more about our services, feel free to connect with our team! We are here to help you turn your ideas into life!

 

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