Branding is key for any business, but branding a product that fits with your core competencies is also very important. This can be seen with the promotional item of branded kitchen ware, with Cadbury’s branding. Cadbury products are often used for baking, so this is a relevant addition to the brand, further extending the image of Cadbury’s for the kitchen. In addition this also expands the awareness of Cadbury World, further benefiting the overall brand.
Branded Kitchen Ware is a great addition to any brand, not just Cadbury’s. This is especially relevant to food based brands. This is a great marketing tool, given that the branding is strong and large on the items as can be seen here, it imprints and associates your brand with the task at hand, cooking or baking. This means that when consumers go to buy more baking/cooking goods they are more likely to purchase your brand!
Great Applications for Branded Kitchen Ware
- Giveaway at expos and events where your brand is relevant
- Gift with purchase
- Campaigning gifts
- Competition giveaways
All these options present ripe opportunity for your brand to increase sales, expand online media presence and strengthen your brand in a particular market segment. In this case cooking and baking. Take for example the case of this branded pocket knife, another great application of branded goods.
Branded Kitchen Ware like this is great for adding value to a purchase of your goods through potential gifts with purchase. Thus Increasing the likelihood of consumers choosing your brand over a competitors. However if used to expand online media presence it can be used in campaign giveaways via twitter. The applications of a branded product like this are endless. Expand your brand and increase your profit potential by using goods like this and your brand will be on a sure road to success.
If you want to satiate your brain, our ODM blog has plenty more articles where you can see our marketing advice. You can also see many more cases of interest relevant to branded goods, like these Branded Kitchen Utensils.