Why Should You Offer Custom Logo Drinkware in Your Drink Kit?

When it comes to promotional giveaways, nothing catches the attention of potential customers quite like a good gift-with-purchase (GWP) offer. And what better way to promote your brand than with custom logo drinkware? Let’s explore the benefits of leveraging drinkware in your marketing with this fantastic example from Santo Grau.

Santo Grau has a Brazilian flavour in its roots. Made with ingredients and methods typical of the region of each of its mills and with the care that only the artisanal process allows, Santo Grau, is the legitimate cachaça of origin. It bears on its labels the DOCG seal or Denominazione di Origine Controllata e Garantita.

This means that the cachaça (a distilled spirit made from fermented sugarcane juice) is produced according to local natural, historical, or human traditions. It guarantees that the drink served in your glass is the traditional and unique Santo Grau.

Inside Santo Grau’s Cachaça Kit

Our team recently spotted an exciting product from Santo Grau – a cachaça kit that includes three different units of 375 ml each. The kit contains Santo Grau, Coronel Xavier Chaves, Paraty, and Itirapuã.

To enhance the tasting experience, the kit also comes with three custom logo drinkware specifically designed to hold the perfect dose of cachaça. This kit is perfect for anyone who wants to explore the variety of cachaça flavours and enjoy the unique taste of each variety.

Combining Premium Drinks in One Pack

Who wouldn’t be encouraged to purchase this drinking gift set when all of their favourite Santo Grau drinks are already inside? The pack includes one (1) Coronel Xavier Chavez, one (1) Paraty, and one (1) Itirapua.

Nostalgic Product Packaging

The kit’s product packaging was nothing fancy, but it definitely delivered a nostalgic feeling for us. The classic look is enticing, thanks to its colour and texture. We surely love how the packaging matches the bottle labels and designs.

Moreover, the window cut-out on the cardboard packaging add characters to the overall product display.

Enhance Drinking Experience

The cachaça kit is truly captivating for shoppers because of several compelling reasons, but perhaps the best one is the unique drinking experience it offers.

Customers can indulge in a variety of tastes without having to buy multiple bottles or cans of different drinks. This aspect of the gift set is perfect for people who like to try new things or are looking for something different to add to their usual beverage choices.

Another reason why this gift set is so appealing is the branded shot glasses that come with it. These shot glasses not only add to the overall aesthetic of the set but also allow customers to enjoy their drinks more.

The glasses are designed to enhance the flavours and aromas of the drinks, making the drinking experience more enjoyable and memorable.

5 Reasons to Offer Custom Logo Drinkware

1. Increased Brand Awareness

Custom logo drinkware serves as a walking billboard for your brand.

By featuring your logo on drinkware, you are effectively creating a mobile advertisement for your business.

Every time your customer uses your custom drinking glasses, they are reminded of your brand and your product or service.

This constant exposure can help to reinforce your brand identity.

2. Cost-Effective Marketing

Custom logo drinkware can be a cost-effective marketing tool compared to other forms of advertising.

Since the drinkware is reusable, your brand message can be seen by a wider audience for a longer period of time.

Unlike traditional print or digital ads that can be easily ignored or discarded, branded drinkware offers a lasting and reusable way to promote your brand message to a wider audience.

3. Incentivize Customer Loyalty

Giving customers a gift with purchase can help create a positive customer experience and increase customer loyalty.

By giving your customers a little something extra, you can create a positive experience that leaves a lasting impression.

Custom logo drinkware is a useful and practical gift that customers can enjoy for a long time, which can help keep your brand top of mind.

4. Generates Brand Differentiation

Custom logo drinkware can help differentiate your brand from your competitors.

This gives you the opportunity to showcase your brand’s identity, values, and messaging in a tangible way.

By offering a unique gift with purchase, you can set your brand apart and make it more memorable to customers.

5. Sustainability

Custom logo drinkware can also help promote sustainability efforts since it can reduce the need for single-use cups or bottles.

This can align your brand with environmentally conscious customers and show that you care about the environment.

By selecting a high-quality drinkware product that aligns with your brand’s image and values, you can create a lasting impression on customers and help them remember your brand long after their initial purchase.

This can increase brand recognition and loyalty, while also helping to build a positive reputation as a socially responsible business.

Must Read Blogs on Customising Drinkware:

If you’re considering offering custom logo drinkware as part of your marketing campaign, there are several important points to keep in mind:

It’s essential to choose high-quality drinkware that will reflect positively on your brand. Poorly-made or cheap-looking products can actually harm your brand’s reputation, so invest in durable and visually appealing options.

Learn about the potential manufacturing issues when producing drinking glasses:

What Are the Manufacturing Issues When Producing Drinking Glasses?

Think carefully about the design and placement of your logo on the drinkware. Your logo should be prominently displayed and easy to read but not so overwhelming that it detracts from the overall aesthetic of the product.

Here are some ideas on how to decorate your promotional glasses:

Decorating Promotional Glasses: Japan Case Study PLUS Top 9 Ideas!

On top of custom drinking glasses, producing high-quality promotional glass bottles can also help your brand stand out in a competitive setting and attract potential customers.

Here are great insights on manufacturing glass bottles for the drinks industry.

Producing High Quality Glass Products – Promotional Glass Bottles Manufacturing Tolerances

See how other drink brands utilised custom shot glasses in their marketing:

A well-designed product can do wonders for your business, especially if you’re selling them in-store. Here’s a fantastic example from Tundra Bitter!

7 Tips in Creating A Custom Shot Glass Design that Boosts Sales!

Customers can score a premium shot glass with logo in every purchase of Primera Light’s promotional 750 ml bottle. So what makes this liquor marketing tactic stand out? Read through this blog to find out!

Shot Glass With Logo: Primera Light’s Brilliant Tactic to Stand Out

Here we can see Jägermeister’s branded shot glass, beautifully packaged in a group of 3. Assembled alongside a bottle of the famous German drink, this gift set idea is undeniably a must-have.

Branded Shot Glass: A Sure-Fire For Marketing Success

Hornitos Cristalino knows that tequila is best served using a shot glass, therefore, the pairing just makes perfect sense. Check out the brand’s custom shot glass here:

Promotional Shot Glass: 3 Reasons Why This Campaign Works

This alcohol promotion pack offers many opportunities and reasons to purchase it. Discover more about Jack Daniel’s on-pack promotion here:

Alcohol Promotion – Jack Daniels shot glass’s

Putting It All Together,

The drinks industry is one of the most challenging and fast-growing industries in the world. Thus, making sure your brand will always be in the mind of your audience is very important. With that said, we believe that Santo Grau’ will succeed in making this happen with its custom glass shot set offered to its customers.

When you’re trying to stand out from the competition, your brand needs to be noticed. Marketing gifts offer a great way to help people remember your company and associate your brand with positive feelings.

Here’s a compilation of brands and projects we had with our friends from the drinks industry. For two decades, we have been privileged to be given the opportunity and trust to work with some of the biggest and best players in the industry. We hope you find some inspiration in our previous works.

What Can ODM Offer?

Are you planning to add custom hats to your marketing? If yes, the ODM Group is here to help you produce the ideas you need. Moreover, our designers from Mindsparkz are here to assist in creating the designs that suit your brand.

Feel free to send us an email to get a quote. Aside from these product ideas, we offer many promotional products. From branded corporate giveaways, summer promotional ideas, and sports promotional merchandise to on-pack premiums and gift-with-purchase ideas, ODM has them for you!

We also design and manufacture premium free-standing display units and promotional displays for different types of businesses.