La Chouffe Drinking Gift Set: 5 Surprisingly Simple Steps To Success

Our team saw this eye-catching drinking gift set offered by La Chouffe in a supermarket in Albania. It has one branded glass with two 330 ml La Chouffe in attractive packaging. Therefore, in this blog, we’ll take a look at what made this a successful promotion and how you can use that for your own brand.

La Chouffe is brewed in 1982 and since then accounts for the largest out of the brewery. It is an unfiltered blond beer, re-fermented in the bottle and in the barrel. Its intense gold-yellow colour in glass earned it the moniker of “sun in a glass” all the while being an easy drink that’ll get you ready for a second bottle after the first.

What Are the Steps To a Successful Drinking Gift Set?

1. Give your consumers complementary and practical gifts.

So, you plan to give gifts to your consumers to bump up your sales and brand awareness. The two things you must consider in this planning are the promotional gift‘s practicality and whether or not it complements your product.

La Chouffe choose to give branded glass which checks out both of those things. It’s practical since it can be used even when not drinking alcoholic beverages and is especially complementary because people can enjoy the beer through it as well.

These two things can lead to maximum brand exposure, the building of brand trust and repeat purchases in the long run.

And while glasses are a famous practical and complementary gift in the drinks industry, here’s an interesting gift from Chandon that lets people enjoy the liquor more. Learn more here:

Free Giveaway Items: 5 Ways Chandon is Making A Splash In Store!

2. Custom branded gifts for exposure.

As mentioned above, practicality and complimentary custom gifts can ensure brand exposure. However, that won’t happen if the promotional gift is not branded. Therefore, it’s important to pick promotional merchandise that can be customised and carry your brand or logo while in use. Just like the promotional glass of the brewery.

It’s designed with the same gnome, Marcel, and the brewery’s company name. This way, people will remember them whenever they use the glass and it can also be a cause of conversation between your consumers and prospective clients.

Nordés’ custom drink glass is another example of customised and branded merchandise that complements the product all the while exposing the brand to its consumers with every use. See more of it here:

Gin Gift Set Idea: How to Implement an Effective Drinks On-Pack Promo?

3. Gift with purchase.

In this promotion, La Chouffe used gift with purchase to ensure their promotional gift will reach their consumers all the while adding value to the products.

Consumers can have the branded glass without additional payment and they get to enjoy the sun in a glass they purchased.

The gift with purchase marketing strategy converts passersby to spenders. People love free gifts which instantly makes the offer tempting for them to buy.

Here’s another example of a successful gift with purchase from the renowned brand, Heineken, for the UEFA Champions League and their football lover market!

Custom Printed Beer Glass: How Heineken GWP Drives More Sales In-Store?

4. Put your gift and product in a packaging box.

A packaging box’s primary purpose is to secure the products and the promotional gifts it contains. However, it also makes it easy for people to pick the product. It does not give them the difficult decision to pick one or two bottles and claim a gift at the counter.

They can just take the whole package at ease, even opening up other opportunities for the product such as being a gift for a birthday or to be brought to any gathering without having to worry about its appearance.

Check out this custom canvas bottle wrap by Bulleit Bourbon Frontier Whiskey which is multifunctional and engaging for consumers to pick out off the shelf.

Drinks Packaging Design: Canvas Bottle Wrap by Bulleit Stirs Interest

5. Design with your brand.

As we can see, the packaging of this promotion resembles a gift, opened by the famous gnome of the brand, that has been mailed to the consumers. The opening was designed cleverly to let consumers have a peek at the gifts and products they can get inside.

Moreover, it allowed the brand to put information about the product on its back. Helping consumers be aware of the brand, its characteristics and its origins.

This was successful because the company made sure the packaging design will speak for the brand. Right from the get-go, regular consumers will immediately recognise them on a retail shelf all the while teasing new prospective consumers.

Another sample of brilliant packaging with the brand in mind is Moët & Chandon. In this promotion, each type of champagne was packaged individually into its own design, each packaging able to portray what each champagne embodies.

Custom Drinks Packaging That Your Customers Will Want to Toast to!

Ultimately,

This drinking gift set by La Chouffe is successful because of its gifts and the way it was presented. They ensure consumers would want to buy and use the promotional gift which extends their marketing strategy to the comfort of their consumers’ homes.

The ODM Group can help you with this, too! From the design of the promotional merchandise, the promotional gift itself and the packaging! We have decades of experience you can harness alongside our in-house creative team, Mindsparkz. Just send us an email!

Apart from the services mentioned, we also offer to manufacture point-of-sale displays such as branded FSDU and shelf talkers. In addition to that, we also work on high-quality corporate gifts and branded giveaways. Email us today!