Strengthen Your Business with a Custom Branded Promotional Gift!

Are you thinking about how to strengthen your business? There are many marketing strategies to do so. One of them is by offering customers a custom branded promotional gift! This is because people are more willing to come over and buy your products if they can get something in return.

Starbucks is one of those brands who know how to incorporate a good marketing strategy. For their summer promo, the offer includes a VIP membership card that customers can use to earn points and redeem rewards, and Starbucks Tropical Gift Card that they can use for making purchases at Starbucks stores.

To make it visually more attractive to customers they put a lot of effort into details. Clients can pick from any of the three different designs. To reinforce their summer promotion, they used summery colors and tropical designs. Therefore these loyalty cards are a very good example of good custom summer promotional items. What’s also great about their promotion is that they can scan QR code and register their cards right at the point of sale!

Offering these cool rewards would encourage more customers to buy their products. Being a member means exclusivity. Thus, they can redeem “exclusive merchandise” and special offers by the company. This makes customers feel valued, thus, inspiring them to support the brand even more. Furthermore, earning points motivates them to purchase more as the rewards that await them are “limited edition.”

 

How to Strengthen Your Business with a Custom Branded Promotional Gift?

Gift with purchase, redemption rewards, and on-pack promotions are among the most popular marketing strategies. Moreover, people are more happy to buy a product that adds value for money. So, to help you improve your business by using a custom branded promotional gift, here are few factors to consider:

1.Offer Practical Gifts

Think about promotional gift offer that is useful. A valuable gift with purchase not only attract customer’s attention but help with your sales boost. For instance, custom key chain, sunglasses case or a toy. In other words something that is non disposable.

2. Add Value

There is a difference between gift with purchase and customer giveaway. With GWP, customers need to purchase a certain amount or fulfill certain conditions before they could obtain your free gift, thus, pushing more sales. On the other hand, a giveaway is something that a company gives freely and sometimes they cost a few dollars when bought separately. For instance, offering a free bottle opener for every purchase of alcoholic drinks. A GWP should increase the value of your main selling product. One good example is a free luggage when customers buy a certain amount of wine or whisky. Here’s a fine example:

3. Make Your POS Display Noticeable

Make your offer visible. Well-designed POS displays will surely improve your shelf marketing! In other words to strengthen your business with promotional gift offer you must appeal to the senses! With the help of our designers, you can create effective point of sale displays which will boost your sales!

4. Tap the Power of Social Media

Market your product on social media. With so many people goinf online nowadays, it would be easier to reach your target market. Social media have a huge impact on today’s advertising. Using QR codes is very popular so you can incorporate them into your in-store display. QR codes allow customers to access your website easily. Look at Starbucks example presented above. They put their promotional offer online.

To summarize, Starbucks once again proved that incentivizing customers can tremendously boost sales, strengthen your business, and amplify your brand. Loyalty cards such as the ones offered by Starbucks gives customers more reasons to support their company. What’s more, updating their card designs according to the season and promotional theme keeps customers engaged. This is because it gives shoppers something to look forward to.

So, are you keen to start your campaign with custom branded gifts? Speak with ODM today!

Visit our website or email us to learn more about how we can vastly improve your business. Our product designers will be able to help you develop interesting promotional product ideas. Moreover, our staff will help you from product brainstorming all the way through the designing and manufacturing stage!

 

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