It might be hard to decide on what you should do for your next GWP or On-pack promotion. There are many products to choose from, but here’s why you should use custom backpacks. Custom Backpacks are useful in helping you promote your brand outdoors, not only is it useful, but also customisable. Here’s the breakdown on why Gatorade’s on-pack promo was a success!

Custom Gift Bags

Custom Gift Bags

4 Key Benefits of Custom Backpacks

Utility Function

Most sports require additional equipment. Thus, Gatorade giving customers a custom backpack not only helps athletes carry their extra equipment, but them using the bags help you increase your brand exposure. As the bags are useful and related to sports, customers will be inclined to use them, there is also a perceived image that substantial thought was put in the making of the GWP. As such, this leads to a better brand and customer relationship.

Outdoor Advertising

As customers would be using these bags to travel to sporting places, these custom backpacks work well to promote your brand outdoors. There are no limits as to where you can advertise your company. As long as your customers carry the bag, they will be promoting your brand. This is a subtle form of marketing, as it reminds onlookers about your brand.

Custom Gift Bags

Custom Gift Bags

Highly Customisable

Custom backpacks are flexible in terms of design. Meaning, they can be made according to client’s preference. Interesting and attractive designs can make a big impact in terms of brand exposure as well as sales. Customers might even buy the product just to collect the branded basg.

Gatorade has opted for a bright orange design for their custom promotional bag. This is good as customers might use it outdoors, thus the use of bright orange helps the bag stand out from the crowd.


Long-Lasting Brand Recognition

What we like about promotional bags, is that they will surely be used by your market. Unlike other marketing giveaways, customers will always find a use for these items. This brand-customer interaction is what boost brand recognition even outside retail stores.


What can Be Improved?

Gatorade’s GWP bag is certainly a excellent gift with purchase marketing strategy. Once customers see the giveaway product they offer, they would be encouraged to buy because they know they’ll get something in return. However, it would be better if the merchandisers had a sample backpack displayed on the shelf as well. This will help customers gain first-hand information about the product. How does it look? How is the quality of the custom promotional backpack? Is it durable enough? By putting the merchandise on display, they will be able to answer these questions. Transparency is critical in building lasting brand loyalty and driving impulse purchase.

The packaging is in Spanish, while doing so allows them to target a specific audience, this may confuse non-Spanish speaking customers. We suggest to incorporate English translations on the box to help out tourists.


How Can ODM Help?

Looking for simple yet effective custom promotional merchandise or Custom Retail Packaging to boost sales and improve your marketing? Fortunately, the ODM team can help you come up with inventive and unique product design and packaging. We have product designers who have vast experience in designing brand packaging designs for your business.

Not sure what you’re looking for? We also provide product brainstorming sessions and quality control services. Contact our team today to learn more about how we can help you grow your business through the use of effective corporate promotional products!


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