Colgate is a famous brand that has made a global name for itself by promoting perfect smiles. The brand is known for enabling their customers achieve exceptional teeth for the perfect smiles. In fact according to Forbes, Colgate is valued at $64.9 billion! They must be doing something right, let’s take a look at the latest marketing strategy Colgate used to promote their customers’ perfect smiles.
Our staff at ODM recently spotted this Colgate gift with purchase promotion at supermarkets in China. As a team who is always on the look out for the newest custom promotional products in the market. We realised that Colgate is one of the health brands that do promotions like these. Continue reading to find out why we love this promotion and how you can use it for your brand!
Gift with Purchase – Branded Collectables
What is it is in the name itself! Gift with Purchase is one of really effective marketing tactic that companies use to increase brand exposure and awareness. Who doesn’t love a “free gift”. It is a great way to up-sell your customers and entice them to your product to purchase the item. The collectable gift with purchase Colgate used came in three different colours, making them items that customer’s can collect. With every cup they want to collect, another purchase of Colgate’s product will have to be made. Therefore, pushing sales and supporting the business.
Why We Love Colgate’s Promotion
Among the many different toothpaste brands on the shelf our attention is immediately drawn to Colgate’s because of something different it offers. This unique promotional gift truly makes a product stand out. You can receive this pretty cup with your purchase of a Colgate product. This complimentary gift adds value to the product itself, acting as an incentive for a customer purchase.
We particularly love the brand packaging design, it is designed in a way where both the product and gift stands out. Where one isn’t overpowered by the other. It’s larger packaging size also allows for Colgate to advertise the benefits that their product is able to give you a 360 full mouth clean. The custom cut out of the packaging showcasing the gift with purchase also allows for the customer to see what they are purchasing.
If you look closely in the image below you can see that the design of the gift says “smile and go for it” which is what the brand Colgate represents, empowering perfect smiles! This branded design ensures that even after Colgate’s product runs out, the gift with purchase acts a memory of the brand that stays with customers.
The design of this gift makes them great collectables. With three different colours of this gift, it becomes a product that customers can and will want to collect. You can never have enough beverage holders! People use them everyday. Toothpaste is also a daily necessity which makes customers all the more attracted to buy the product because of the free gift. This then also promotes customer loyalty. How smart of Colgate!
Who doesn’t drink beverages at home? Customers always appreciate a practical gift. Furthermore, with a gift that comes in handy daily will be as if your brand is with your customer each time he or she uses it. This, even if subconsciously, will promote brand recognition and brand awareness.
Colgate has done it right again with promoting the perfect smiles, customers are sure to smile and take liking to the brand with this promotion. Gift with purchases are great promotional tools, they promote brand retention and encourage repeat purchases. Customers are likely to keep branded promotional products especially when they are daily items like cups or ceramic mugs which improves brand awareness in the long run. Lastly, it will boost sales, not only when the campaign is ongoing but in the future due to increased brand retention and awareness. It is definitely a marketing strategy worth investing in.
Are Your Interested? Contact ODM
At ODM we are a dedicated team of designers and manufacturers who specialise in promotional products. We can produce custom promotional merchandise best suited to your marketing objectives and budget. Our team has years of experience in manufacturing various custom promotional giveaways such as branded ceramic mugs, pens, and household products. Don’t hesitate to reach out to us today and speak to one of our sales team members.
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