Top 5 Tips for A Successful Promotional Cups with Logo Campaign

In this blog, we’ll be taking a look at how Unilever’s Magnum engaged their customers through their promotional cups with logo and easy mechanics for a marketing campaign that elevates the brand in their consumers’ minds. Know more about the campaign, the top 5 tips you can use in your next custom cup marketing and some promotional drinkware ideas to get you started!

Free Gift with Purchase: Promotional Cup with Logo

Unilever is a global company with a wide range of products under its brand from food and beverage to cleaning agents and personal care. One of its popular brands is Magnum ice cream.

The ice cream is originally created in Denmark with the vanilla ice cream in a stick covered with a thick chocolate coating. It sparked public popularity as the first ice cream in a stick for the adult market.

The ice cream brand continued its popularity to the present times, reinforcing it more through promotional giveaways that their target market will definitely appreciate. A great example of this is the Vietnam promotion our team spotted in local stores.

Customers are encouraged to purchase 4 of the ice cream brand products online to bring home a promotional cup with logo for free! And it’s not just any promotional cup since it employs double-wall technology so customers will have no problem holding the cup regardless of their drink’s temperature!

Why Magnum’s Promotional Cups with Logo A Hit?

Let’s take a closer look at what made Magnum’s promotional cups with logo campaign a hit for customers in retail stores!

Targeted Marketing

As mentioned above, Magnum ice cream is primarily made for the adult consumer, and this resonates clearly from the brand’s promotional giveaway to their campaign mechanics.

Firstly, customers can get the cup with logo for free when they purchase 4 Magnum ice creams. Since adults are mostly working and earning money for themselves, this is an easy condition to meet but not too easy that it lessens the promotional gift’s perceived value.

Lastly, the brand considered their audience for the product and designed the branded merchandise according to their market’s preferences all the while staying faithful to their classic and elegant branding.

Creative Packaging

The promotional product packaging is made from cardboard designed after the brand colours which are gold and yellow so customers can easily spot the merchandise on the retail shelf.

In addition to that, it has a cutout window similar to the brand’s iconic ice cream in a stick. It effectively teases consumers about the promotional cup with logo they can get all the while reinforcing the brand’s main product.

Practical Free Gift

The promotional cups with logo are made from polystyrene which is food safe, light and durable. Consequently, it’s promotional merchandise that customers will find useful in their everyday life for a long time.

It’s also important to note that the brand is giving this incredibly practical merchandise for free after their customers bought 4 ice creams they will enjoy for themselves. This lessens any second-guessing they might have when deciding to purchase the product.

Tips for An Effective Promotional Cups with Logo Campaign

1. Know Your Market Preferences

Understanding your target audience is almost always the first thing you must do for a successful promotional campaign. Research their preferences, interests, and behaviors which you can use to design your promotional cups with logo and promotion mechanics.

Ultimately, increasing their chances for purchase and participation in your marketing campaign.

2. Craft Engaging Mechanics

Simplicity is key when it comes to entry mechanics. Design an entry process that is straightforward and easy to understand. Complicated procedures can discourage potential customers.

Setting easy but rewarding mechanics like the gift with purchase of Magnum makes people eager to purchase and participate.

3. Add Creative Content

Incorporate creativity into your content strategy to promote the mug giveaway effectively. Utilize attention-grabbing visuals, like Magnum’s innovative packaging and merchandise designs, to draw in your audience.

Engaging images and videos showcasing the cup’s features or demonstrating its versatility can also capture viewers’ interest and is a good marketing strategy to add.

4. Maintain Branding Consistency

Maintaining a consistent branding strategy is essential to reinforce your brand’s identity and message. Hence, it’s vital that the promotional cups with logo design align harmoniously with your brand’s colour scheme, logo, and overall aesthetics.

This consistency not only reinforces brand recognition but also presents your giveaway as a cohesive and well-thought-out campaign.

5. Create Sense of Urgency

A sense of urgency is a proven technique to drive participation in marketing. By setting a specific time frame for the giveaway, you tap into people’s fear of missing out (FOMO).

This urgency can motivate customers to take action right away and participate before the opportunity expires. Make sure to effectively communicate the countdown to build excitement and encourage immediate engagement.

Promotional Cup Ideas For Your Brand

Custom LED Bottle

Be a trailblazer with a promotional bottle equipped with smart technology to display your drink’s temperature!

This LED bottle is made from high-quality stainless steel which can carry 500mL of beverage to ensure your customers will be hydrated for a long while.

With its sleek design you can customise to your branding, this promotional cup is suitable for premium promotions and corporate gifting.

Bamboo Fiber Cups

This promotional cup comes with a lid, all made from bamboo fibres. They’re lightweight, durable, reusable and practical all the while promoting green marketing for a circular market.

The bamboo fibre cups are also highly customisable from their sizes to their colours and prints.

Product Code: ODM-4350

Stainless Steel Cups

Made with stainless steel and bamboo, this promotional cup with logo is also designed with a beer bottle opener at the bottom.

Not only that, it also utilises double-walled technology which means customers can hold their drink without freezing or scalding their hands.

Product Code: ODM-3515

Learn more from Unilever promotions below:

By offering their potential customers the opportunity to customize their own mugs with chalkboard, Unilever delivers a unique and memorable impression that sets them apart from other businesses in the market.

Promotional Blackboard Mugs: Why Do We Love Unilever GWP Campaign?

In this promotion, Unilever strengthened their household name through promotional kitchenware every Vietnamese will find useful! Find more details about the marketing campaign here:

Win Customers with Branded Contest Gifts: Unilever Household Promotion

Featuring two of the brand’s most popular products, Dove and Clear, Unilever showcased its brand and range to its customers through a product bundling strategy! All in classic carry bag packaging!

Unilever’s Promotional Carry Bag Is A Brand Booster – But How?

Find more promotional cups with logo inspirations from other brands here:

This custom BT21 cup being sold at CGV cinema enticed customers, especially the fans of the global pop group, BTS. Check out how this custom cup made waves in the cinemas here:

Drink Your Way to Success with Custom Printed Cups

McDonald’s Philippines, in partnership with Coca-Cola, released a collection of promotional cups with logo made from aluminium that customers can get simply by adding 49php to any participating McDonald’s meals!

McDonald’s Brings Colour to the Season With Custom Reusable Cups!

Jagermiester, a herbal liquor brand, decided to spice up the party scene in the UK by delivering the drink and four eco-friendly cups with a bottle pump, all branded with its logo to the party! Know more about it below!

Jagermeister Branded Eco Cups: Why Should You Make the Switch?

Promotional Cups with Logo FAQs

All you need to know about promotional cups with logos!

How can promotional cups with logos benefit my business?

Promotional cups with logos can enhance brand visibility, serve as walking advertisements, and create a lasting impression on customers. They also offer a practical and everyday use, keeping your brand in front of people's eyes.

What types of cups can I customize with my logo?

You can customize a wide range of cups including coffee mugs, travel tumblers, water bottles, and even wine glasses. The type of cup you choose depends on your target audience and the message you want to convey.

How can I distribute the promotional cups effectively?

You can distribute them at events, trade shows, as part of customer appreciation programs, or even sell them as merchandise. To decide this, you must consider your target audience and where they are most likely to engage with your brand.

Are promotional cups with logos cost-effective?

Yes, promotional cups can be cost-effective due to their durability and long-lasting promotional impact. The cost per impression is often lower compared to other forms of advertising which makes them a valuable investment for your brand.

Wrapping It All Up,

Magnum’s promotional cups with logo campaign are a success in stores because it is designed after their customers’ preferences, aligned with their branding and topped with simple giveaway mechanics. As a result, the brand observed an increase in sales and engagement.

You can reap the same benefits and success with your own promotional merchandise! Don’t hesitate to contact us and work with our experienced creative team, Mindsparkz! Here at ODM, we’re dedicated to bringing your promotional product and display ideas to life!

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