We love this GWP Campaign by Unilever in New Zealand. To receive the free Promotional Blackboard Mugs in Turangi North to Keri Keri and the South Island, simply purchase any 3 Continental Cup-a-Soups. This promo is at New World supermarkets where promotional material is displayed.
The free gift must be claimed at the point of purchase and is only available while stocks last. According to Continental brand the prize pool consists of 115,000 Blackboard Cups, valued at RRP NZ$12.95each.
The promoter thus estimates that the total prize pool is valued at up to $1,489,250.00. This is quite a large promotion and although we feel that the value placed on the prize is a little high, we do feel it is an excellent draw.
Check out more Promotional Products for Soup
What other promotions have you seen to promote soups? Have you seen Blackboard cups used for other promos?