Unilever is once again driving sales for it’s sub brand Continental Cup a Spoon by offering a Gift with Purchase Promo. Simply purchase any 4 of their products and customers will receive this promotional designer cup. What we love about this promo is that consumers may claim the free gift as many times as they like provided each claim is associated with a separate purchase of four Continental Cup-a-Soup products.
First of all, this promotional gift comes with 4 designs colours which would probably entice the customers into purchasing more to collect of them! In addition, we like this promotional product as it is practical and suits the target market. They can be used for the main purchase – as a soup mug or as a normal cup for everyday usage as well. Consumers love useful products and this is 1 perfect example!
However though a great addition to the kitchen inventory, ODM feels that this promotional item should be branded with “Continental” brand name which would enhance brand recall. There is so much room of branding on this type of promo gift.
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