Top 10 Promotional Gift Items to Celebrate World Book Day!

April 23rd is World Book Day! UNESCO birthed the idea of this national day, where people can share their love for books and passion for reading. It is celebrated in over 100 countries worldwide. 

Read on and get to know about our top picks of promotional gift items that will help you stand out and make your mark on this big event!

Top Picks of Promotional Gift Items for Book Day

You can take advantage of this special occasion to promote your brand through promotional gifts. What better way to promote your company than with a gift that will make your customer happy, as well as remind them of your brand every time they use it?

1. Custom Wooden Booklight

This wooden booklight is an ideal decorative piece for any bookworm’s room.

You can easily operate this booklight by simply opening it like a normal book.

It can definitely spice up your collection and add a cosy atmosphere to your place.

Product code: ODM-3306 

2. Posture Corrector for Kids

This sitting posture corrector is definitely a great promotional gift for kids.

Kids tend to slouch when they are writing, reading, and doing their assignments.

As such, this could be bad for their posture.

This branded novelty item comes in an adorable and ergonomic design that will keep them sitting up straight for hours while sitting at their table.

Product code: ODM-3496

3. Promotional Highlighters

This promotional hand spinner highlighter features different colours in one.

They are fun to use and are very attractive; thus, they are ideal for giving to those bookworms who love to highlight important details they read from their books.

Product code: ODM-1926

4. Original Reading Glasses

Elders love reading, especially newspapers and journals.

But as these materials come in smaller fonts, it may be hard for them to read.

These original reading glasses can aid this problem and help them be comfortable doing their favourite activity.

Each reading glass is handy, comes in different colours and is cheaper, among other alternatives.

6. Book-Shaped Clock

This book-shaped clock is a creative promotional gift that everyone will certainly love.

It is ideal for offices and even at home as it can easily make any area cosy and welcoming.

It is a perfect promotional gift to offer for employees and clients who are into books.

6. Custom Wooden Bookmarks

Dog-earing a book is a big no-no, well, for most.

Why not get these wooden bookmarks that are made from high-quality natural wood?

Each bookmark comes in a unique handcrafted design and can easily fit in cards and any book.

These bookmarks are also ideal for students, teachers, and readers of all ages.

Product code: ODM-3307

7. Promotional Book-Shaped Safe Box

Totally unrecognisable, as disguised as a book, this safe box can ease your mind.

It can quickly adapt to the other books on your shelf and protect what you intend to keep.

It comes in a 3-digit combination lock and a sturdy metal body. is a good gift item that is distinctive and functional.

Product code: ODM-2121

8. Custom Metal Book Holder

A superb way to transform their workspace, this novelty metal book holder depicts the silhouette of wondrous scenery.

This book holder is made from high-grade metal that makes it sturdy and long-lasting.

Undoubtedly, this giveaway gift idea is a must-have for all book lovers and organizing enthusiasts out there!

Product code: ODM-3367

9. Promotional Clip Cup Holder

Reading books become more interesting when partnered with a cup of tea or coffee.

Thus, this desktop cup holder is the best way to make both things more enjoyable.

They keep your area tidy and clean, leaving extra space and preventing coffee stains from the table.

This promotional desktop clip cup holder can be attached to any desktop, bedside table, and/or shelf.

Product code: ODM-939

10. Custom Wood Packaging

Certainly appealing, this example of custom wood packaging was made for a herbal tincture, but nonetheless, an exciting way to promote a product.

It is 100% eco-friendly and durable. This packaging can also help in shipping promotional products effectively in transit.

This would also be a great packaging idea for books and stationery products.

How Can You and Your Audience Benefit From These Gift Items?

• Promotes Reading Literacy

  As your brand provides gift items to help your customers read conveniently, you allow them to read more and more. Consequently, more people will be interested in reading and will feel that they can do this recreational activity anywhere.  It will improve reading literacy and will aid some hindering factors.

• Boosts Brand Awareness

  With the portable nature these items feature, they can gain acknowledgement from your fans and potential customers. They will surely love how convenient and aesthetic these promotional gift items are. Your brand’s campaign will seem intriguing to them, and they will start to look up to your services.

• Convenience

  Most of the gift items mentioned above are portable. It can help your target audiences to bring them anywhere whenever they want. The comfort these items offer is recognisable as people incorporate these into their daily lives.

• Improves Brand Visibility

  You can customise these items according to your brand’s logo and message. You can incorporate your brand’s colours too. As a result, your customers can now see the distinction between your business and your competitors. It will help you gain positive purchase decisions and improve your brand visibility.

See how other businesses promote their brands using book-related merchandise:

Blue Girl Beer has designed a promotional product for books that ticks both boxes in the form of a reading lamp bookmark. This promo product is part of a gift with purchase promotion in a Hong Kong bar.

Nestle has created their own Batman vs Superman promotion and gave away a free activity book in every pack of Koko Krunch cereal.

We loved this electronic dictionary bookmark spotted in Dymocks Booksellers at the Peak Galleria, Hong Kong. Easy-to-use, powerful and useful at the same time, this “gadget” has been programmed with 38,000 definitions from the Collins Gem English Dictionary.

Cheerios’ Children Book In-Pack Promotion was definitely an attention-grabbing marketing idea. We found this promotional campaign in the United States during one of ODM’s BA-sponsored trips.

Bringing It All Together…

Books are unexplored doors that we open once we start reading. It is undoubtedly astonishing how one made our childhood colourful or how it can transport us to a different world without moving our feet.

Undoubtedly, books have the power to change lives and empower minds. The opportunities in this market are endless, and you can come up with different marketing ideas that suit your needs.

Contact Our Team!

Interested in incorporating these promotional gift items into your brand’s marketing campaign? Make sure to quote the product codes mentioned above in contacting the ODM Group. Send us an email so we can get started with your next marketing project!

Here at ODM, our team is always searching for fresh promotional marketing gift ideas. Thus, we make sure that our offers and recommendations suit your branding requirements. We will be more than happy to assist you with your marketing needs.

Browse More Blogs from ODM: