An invisible bookend is an innovative idea that can catch some attention. It is great for house decoration or perhaps for concept cafes. Using this makes you look like you are using magic. Use this invisible bookend as a promo gift to increase brand awareness and brand recall. Some companies that can use this product are bookstores like Kinokuniya, or even cafés such as Starbucks!

Promo Gift Invisible Bookend

Promo Gift Invisible Bookend

How it works

Actually, this product does not have a lot of difference when you compare it with a normal steel L-shaped bookend. The only difference is the angle of the L-shape. A completely invisible bookend will have an L-shape angle of more than 90˚. Users can slip the flap into the first or the last page of the first book. This way, we can hide the flap away. Now the flap becomes heavy because of the first book and it may fall. Add more books to give support to the horizontal flap to hold the weight of the books.

Using a branded invisible bookend as promo gift

This product is very interesting for promo gift as it arouse curiosity; use this to boost sales. It is unique as compared to those common tote bags and pens. The innovative idea also has made this product very appealing. Besides that, it is not bulky so you may use it as an on-pack promotion. You can brand the product. Users will definitely see your brand when arranging their books. This will increase brand recall. Users can also show this off to their friends, increasing the brand awareness of your company.

For an increased impact on brand awareness, you can adopt the idea on the top right picture. Change the little man to your mascot or logo. It does not always have to be a 3D figure. You can choose acrylic to print your logo on; or try laser engraving and fix the crystal there. This will be so eye-catching and draw people to look at the product in a more detailed manner. So what will they find? Your logo!