Lif Kun in Vietnam offers milk infused with nutritious ingredients to its customers. Lif Kun has designed distinctive on-pack promotions to appeal to its target market. These bright promotional gifts for kids will not only fascinate children, but the benefits will delight their parents too!
What are the benefits of this on-pack promotion?
- Collectible – This idea is great to increase loyalty amongst consumers. We all know children hoard collectibles with a passion. Therefore, once they have one Lif Kun gift in their possession, they will keep returning for more to complete the set. Additionally, when kids take their new gift into school to play with, other children will see the joy they are experiencing and will want to join in on the fun too. As a result, other children will be influenced to ask their parents to pick up a Lif Kun drink at their next shop. With correct timing and advertising, it has the potential to become a trend and sales will go through the roof!
- Incentive – Parents will love this promotion by Lif Kun because not only will their children gain enjoyment from the branded gift with purchase, but it will also incentivise them to favour these nutritious drinks! We all know the difficulty in getting kids to choose drinks which are beneficial to their body over harmful sugar and additive packed alternatives. For this reason, Lif Kun’s healthy drinks products may not initially be the first choice for children. However, the free gift will lure them to try it out and realise how delicious the product is which will keep them coming back for more!
- Visibility – When children cast their curious gaze on these bright promotional gifts, they’ll instantly want to investigate. This on-pack promotion idea is extremely visible to children because of it’s toy-like appearance. This makes it the ideal in-store promotion because we all know children like to pester their parents for toys around shops and usually they reluctantly give in. However, parents can justify allowing their children this healthy treat which will provide them with entertainment for hours!
What improvements could be made?
- Placement – These products are placed at eye level for adults. However, even though parents will purchase these products, they are designed to appeal to children because they are the actual end consumer. Therefore, it would be better to place them lower down so they are more accessible to kids so they can ask their parents to buy it.
- Improper labelling – There are no labels to tell customers what is inside these premium giveaways. As a result, they may be a little deterred from making an impulse purchase because they cannot discern the value of the contents.
- Packaging – Even though the pronounced containers are very attractive to children, the packaging quality is far from pretty. The rough appearance of the tape really takes away from the overall look of the gift. To improve this, Lif Kun could look into using custom branded packaging for their giveaways. A great example of this is Nescafe’s milk frother promotion, as shown below:
By including a free gift with your promotion, customers will feel like they are gaining more value from their purchase. Additionally, promotional gifts for kids are a great way to increase brand awareness. This is because not only will parents discuss the promotion amongst each other, but kids will also show off their collection to other children at school. However, the positioning and appearance of the promotion in-store are crucial factors when targeting your desired customers.
ODM could help you create your very own promotional gifts for kids!
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