Brands often use the on-pack promotion technique to market their products as a way of increasing their awareness to customers. In the coffee and tea industry especially it can be difficult to set yourselves out from other brands to promote items that are are more unique than a promotional mug, but yet are still useful.
Coffee giants Nescafé however have gone further in their on-pack promotion at a Chinese supermarket in Zhuhai, and are offering more than a mug in their promo set. Alongside the promotional coffee mug they are also offering a rather unique coffee accessory – the hand held milk frother.
So what exactly is a milk frother you might ask? When buying coffee in coffee shops you will notice that the top of your coffee has a nice foamy topping of frothed milk, and this is created by quickly whisking air into the milk and mixing it in with the coffee using a whisk such as the one in this promotion.
The milk frother in Nescafé’s on-pack promotion is similar to the image above. This a battery operated hand held whisk, and works by putting the circular shaped whisk at the top, into the warmed milk before pouring it on top of your coffee.
Why is this on-pack promotion attractive for marketing your brand?
- Brand value. Nescafé in this on-pack promotion are giving away not just one but two promotional gifts with their instant coffee product. Both of these promo products are useful, and the milk frother especially is great for using in all milk and cream based beverages such as coffee, hot chocolate and milkshakes.This adds brand value, as a practical gift will make customers choose your brand and associate your brand with giving away excellent coffee promo gifts.
- Raise brand awareness. The frother and the mug can both be used together at home, at work, or taken with you wherever you go. This means that there is a higher potential for people to see your brand. Milk frothers are less standard than mugs and will easily grab the attention of potential customers who have not seen this item before.Milk frothers and mugs can also be easily designed to show your brands image and logo making this products branding potential high.
Think about branding your own milk frother for your next marketing campaign and make everyone look. If interested here at ODM we have years of experience in designing new promotional products and have lots of inspiration designs so feel free to contact us for more information or ideas!
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