How to Step Up Your Marketing Game with Promotional Sling Bag?

There are a lot of types of bags in the market nowadays, from tote bags to backpacks and handbags. Make your brand stand out from the competition through a promotional sling bag like the global brand, Axe!

Get to know more about the crossbody bag, the target market that will greatly appreciate the promotional gift and how you can choose the promotional sling bag for your brand below!

Axe’s Gift with Purchase: Promotional Sling Bag

Axe is a band under Unilever that offers male grooming products that range from body sprays, and deodorants to shower gels. It is marketed to the younger male demographic hailed as the no. 1 men’s fragrant brand.

In line with this, our team spotted this gift with purchase promotion of the brand in a local store in Vietnam. Customers can bring home the promotional sling bag with an approximately 20 x 30 cm size by purchasing 2 bottles of Axe Black Body Spray

Promotional Sling Bag: Target Market and Industries

If you’re wondering whether or not the promotional sling bag is for your brand, here are some markets and industries that the sling bag will be greatly appreciated.

Travel Enthusiasts

Individuals who love to travel and explore new places often require a convenient bag for carrying essentials during their adventures. Promotional sling bags can be designed with travel-friendly features such as secure pockets made from lightweight materials.

Travel agencies, airlines, and adventure companies can leverage these bags to attract wanderlust-driven audiences.

Fitness and Sports Lovers

Fitness and sports enthusiasts and sports usually need a compact bag to carry their gym gear, water bottles, and other essentials. For this reason, sling bags are greatly appealing to this target audience.

Fitness centres, sports brands, and health-related businesses can use these bags to promote an active lifestyle to their target market.

Tech Industry

In today’s digital age, people often carry multiple tech gadgets, from smartphones to tablets and headphones. Customized sling bags with dedicated compartments for gadgets, charging cables, and power banks can cater to tech-savvy individuals.

Thus, tech companies, gadget retailers, and electronics expos can utilize these bags for effective branding.

Trade Shows and Events

Sling bags can serve as swag items at trade shows, conferences, and expos. These events attract a diverse crowd making sling bags a versatile choice.

Offering a branded sling bag as a promotional giveaway can enhance event attendees’ experience and provide lasting brand exposure beyond the event.

How To Choose The Right Sling Bag For Your Brand

The next thing you have to know after deciding to use the crossbody bag for your marketing campaign is how to know which one will fit your brand and your market. In this section, we’re listing some tips you can use to consider for your own marketing bag.

1. Keep Your Brand Identity in Mind

The sling bag you will choose should seamlessly integrate with your brand’s visual identity. Inquire about the bag’s customizability in terms of colors and design elements.

It’s also important to know the imprint area available for showcasing your logo or design, ensuring it’s large enough to create a prominent and impactful presence.

2. Know The Possible Bag Features

Understand the diverse range of sling bag styles available and how they cater to different user needs. You must be able to determine whether your target audience leans toward a minimalist crossbody design, a tech-savvy sling with specialized compartments, or a sportier look.

As such, features like adjustable straps, padded compartments, and water-resistant materials can significantly enhance the bag’s functionality and appeal.

3. Cater To Your Market’s Daily Needs

The sling bag’s material plays a pivotal role in its durability and longevity. Hence, materials that not only capture attention visually but also possess the resilience to withstand daily wear and tear might be your best option.

By also considering weather resistance and overall sturdiness, you can ensure the bag remains in impeccable condition for your market even with regular use.

4. Evaluate Storage and Accessibility

Assess the sling bag’s storage capacity and the accessibility it offers to users. Multiple compartments, strategically placed pockets, and secure closures contribute to the bag’s practicality and user-friendly experience for a satisfied customer.

A well-organized bag enhances convenience, making it more likely that your audience will use and appreciate the promotional gift.

Find more promotional bag ideas for your next promotion:

When it comes to bags, it’s also important to know which material is best for your promotional bags between the two widely used: woven and non-woven fabric. Learn the details below!

Woven vs Non-Woven Bags – What is the Difference?

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Promotional Sling Bag FAQs

All you need to know about promotional sling bag!

Are promotional sling bags suitable for all industries?

Yes, promotional sling bags are highly versatile and can be tailored to fit various industries. They're particularly popular in sectors like events, education, corporate gifting, retail, and nonprofit organizations.

What are the common materials used for promotional sling bags?

Promotional sling bags are typically made of durable materials like canvas, nylon, or polyester which offer durability and resistance to wear and tear.

What customization options are available for promotional sling bags?

Customization options for sling bags include adding a logo, slogan, using brand colours, and unique designs. Some manufacturers also offer multiple compartments, adjustable straps, and additional pockets for customization.

In conclusion,

The promotional sling bag is a functional merchandise that taps into a wide demographic. It’s also not utilised for marketing as much as other bags so your band can have a competitive edge since it’s also customisable to your branding.

Fortunately, ODM is here to help you do just that! We’re a promotional product company established in 2003 that specialises in the customisation of promotional merchandise, product packaging and custom promotional displays. Our creative team, Mindsparkz, can work with you from start to finish! Contact us today!