Holiday Marketing: Top 5 Benefits Of Branding Your Holiday Corporate Gift

As the holiday season approaches, it’s only natural that preparations for it will be in motion. More and more people will be up for corporate parties to have fun and form bonds. It’s also an opportunity for businesses to give a holiday corporate gift that will cement their good will to their target market.

Knowing what you can receive back from giving a custom gift can help you decide better what merchandise to give.

Hence, here are 5 benefits you can gain through a holiday corporate gift to guide you in choosing the right branded merchandise for your target market.

5 Benefits Of A Holiday Corporate Gift

1. Spreads Goodwill

A branded gift naturally makes people happy and appreciated. It’s clearly accompanied by the knowledge that the gift is chosen with them in the gifters’ minds which fosters a good impression on people. It elevates your brand to people as a thoughtful company they would like to make more business with.

Furthermore, people love to talk about things and situations that made them feel good. A holiday corporate gift would no doubt be spoken of to more people, the more quality and care the business put into it.

2. Maximise Brand Exposure

Brand exposure is guaranteed through a holiday corporate gift since it’s more likely to be used during the season. It’s also the time of the year that people are out and about in public spaces as well as houses of relatives with holiday decorations.

In addition to that, for some people, these holiday decorations can last for weeks which means maximum exposure for a holiday corporate gift they can use for the season.

3. Forms Beneficial Relationship

Businesses are made from relationships. From employees to clients, consumers and partners. Ensuring these relationships are in a good place means a business will thrive. One way of doing that is through a holiday corporate gift.

4. Setting Brand Presence

A holiday corporate gift they can use or display would also mean your brand will be present throughout the festivities. It helps your brand be with your target audience during the holidays and associate the positive emotions of the season with you.

5. Raise Brand Loyalty

When people receive gifts, they naturally want to give back. This is one benefit of corporate gifts that bumps sales and builds a brand following. In contrast to customer loyalty, brand loyalty means people would be willing to purchase or do business with you regardless of the cost.

Holiday Corporate Gift Idea: Branded LED Lanterns

1. Branded Lantern

This branded lantern has an LED light inside. The openings such as the door, windows and stars of the design are pierced so the light can escape and form a shadow on the walls.

2. DIY Lantern

As the name suggests, this lantern comes in pieces that people would assemble by themselves. This makes it more personal for them.

Due to its design like a lampshade, it’s also a fit decoration for bedrooms.

3. Candle Lantern

Designed after the classic lanterns, these can be hung outside to greet the guests of your clients and employees or inside to light up the walls.

It also comes in different designs that depict different sceneries during the season.

Why Is Branded Lantern The Perfect Holiday Corporate Gift?

Festivities

Ever since the olden days, lanterns are part of the tradition of celebrating the holiday season. It’s an element that stayed through the years just as depicted in movies. While it’s powered by LED lights these days, lanterns remain to be a fixed holiday element in every home.

A lantern as a holiday corporate gift ensures your market you’re letting them bring the festivities and warmth of the seasons to their homes.

Functional

Branded lanterns are functional throughout the year, even after the holidays. This means it doesn’t have to be used only for the season because of its practicality.

However, it’s greatly appreciated for the holiday season due to the warmth, nostalgia and spirit of the holiday that it brings to people’s homes.

How To Include This In Your Holiday Promotion?

Year End Gift

Since it’s the season of gift-giving, people are expecting to receive gifts. Particularly, employees and clients.

What’s a better way of giving thanks to than a box of gifts that can contain various tokens of appreciation, including a lantern they can use for years?

Custom Mailer

A knock on your target market’s doors and a promotional gift at their doorstep is a surprising and appreciated marketing decision.

Including a ready-to-assemble lantern would be a delightful way of spending their holidays. Especially for people you previously worked with, opening up opportunities for them to work with you again.

Holiday Swag Box

Swag boxes are generally gift boxes with an assortment of tokens for attendees of an event that complements the theme of the gathering.

For corporate parties during the holidays, why not include a lantern in your swag pack that complements the season?

For more lantern design ideas, check out these blogs below:

Integrated with Christmas music that stimulates happy hormones for the merry season, these lanterns also fit around your desks or shelves. Read more here:

Here’s another easy-to-assemble lantern with LED lights and a creative design made from wood. While it’s best for the holidays, these are highly customisable to fit the design you want and your purpose for the giveaway.

Here are more blogs about holiday marketing to get your gears ready:

Stimulate gratitude and appreciation from your audience through these branded holiday giveaways. Made from a variety of materials, these will definitely enhance the positive emotions people will associate with your brand.

The holiday season is also dubbed as the season people spend the most. However, it doesn’t have to be the case for everything. Here’s an economical packaging for the holiday season all the while being eye-catching!

Keep your drinks dressed for the occasion through these stylish knitted wine bottle sweaters that everyone would love! Read more details below:

In Conclusion,

A holiday corporate gift can be a huge factor in the rise of your brand awareness, sales and even positive relations. The holiday season is full of positive emotions and events your business can leverage as long you plan it ahead of time with your market in mind.

If you’re interested to include this custom lantern on your holiday corporate gift, email us with the product code: ODM-4097 and get a quote today!

ODM is a promotional product company that specialises in the customisation of promotional merchandise and custom displays. We have an in-house creative team, Mindsparkz, who’ll work with you from brainstorming to production.

We can also assist you in a variety of ways such as designing outdoor displays, street advertising and POP display units as well as manufacturing branded merchandise in luxury packaging for your corporate giveaways. Contact us today!

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