Customer loyalty is one of the most critical factors behind every successful business. There will be no better way of building it than establishing a good connection with your target audiences and continuously improving their experience. Let us guide you through building customer loyalty with branded merchandise incentives.
To begin with, let’s have a look first at these complimentary gift bags from Chivas Regal, one of the world’s most revered blended Scotch whisky brands manufactured by Chivas Brothers.
During one of our latest travels, we have spotted this branded merchandise incentive from the brand.
We are thrilled to catch sight of it, as it is located on the bottom layer of the retail display rack, and there’s a chance that we could have missed it.
This easy to carry pack contains 2 x 1L bottles of Chivas 12-year-old 1L presented inside a luxurious Cabin bag.
Totally sleek and of premium quality, who would not love to get this gift with purchase offer, right?
This custom branded merchandise has combined style and convenience, which suits the brand’s primary audience.
It makes storing their favourite drinks and belongings more practical than ever!
This another excellent in-store promotion from Chivas reminded us of its exquisite gift with purchase marketing through the years.
Aside from the first cabin bag design, we also found this bag by Chivas in Tbilisi Duty-Free.
For every purchase of 2 x 1-litre bottles of Boxed Chivas 12 years old, shoppers can get the chance to take home this item.
It is branded with the brand’s logo, comes in black colour, and fits perfectly for men.
Likewise, the quality of the bag is superb, making it a practical incentive for Chivas’ customers.
A Quick Trip Down Memory Lane
In 2018, the brand produced this premium incentive product for its customers in the Philippines. This gift with purchase promotion offered shoppers a stylish canvas bag for every purchase of their featured product.
Way back in 2012, Chivas gave away a gorgeous travel bag with every purchase of its 12-year-old blended whiskey twin pack. We love how this custom promotional bag has a lot of pockets which is definitely perfect for daily travels.
This document bag is another stylish branded merchandise incentive we spotted on Duty-Free Singapore in 2012.
Spotted in Hongkong airport in 2011, this gift leather bag from Chivas has certainly captivated a lot of shoppers with its premium quality and state of the art design.
Despite being common, we cannot deny the power of custom branded bags as promotional gifts. This inspired us to list down the remarkable tips we have learned with these branded merchandise incentives from Chivas.
4 Tips in Building Customer Loyalty
1. Know Your Customers
Knowing your customers is the first step to establishing a trusting connection with them. You have to show them that you value them and, therefore, make an effort to understand their expectations when it comes to brands.
What does an excellent customer experience look like for them? What are the products and services that you can develop in order to improve it? What branded promotional gifts will suit their demographic?
If done right, this can help you to achieve a high level of customer satisfaction and create more meaningful promotions in the future.
2. Increase Product Value
Offering branded merchandise incentives is one excellent way to increase product value. This makes getting their attention and stimulating excitement easier.
Customers absolutely love to receive free promotional gifts, and it makes them appreciate doing business with you even more. What’s more incredible is that it helps you build the potential for more audience to gain awareness of your business when they use it.
3. Continous Innovation
4. Never Forget the Incentives!
Incentives create a lasting impression in your customers’ minds that helps them to connect with your brand. This makes them appreciate your business even more and trust your products and services. Consequently, this strategy can turn customers into fans and brand advocates!
Speaking of incentives, check out another Chivas promotion that incentivises consumers with an intricately designed whiskey glass in premium packaging!
To Sum It Up,
Customer loyalty can stem from different aspects of your brand, but bringing your target audience branded merchandise incentives is one surefire way to achieve it. The tips we have mentioned above are just some of the remarkable points we have learned with Chivas Regal’s marketing campaign through the years. With the continuous innovation of the brand when it comes to its luxury GWP merchandise, we believe that it will be an excellent inspiration for other brands!
How Can ODM Help?
Do Chivas Regal’s branded merchandise incentives inspire you? Would you love to promote your business through high-quality and lasting custom gift with purchase? If so, then do not hesitate to reach out to our team today!
Here at ODM, our team is continuously updated on the latest branded promotional product ideas in the market. Together with our design agency, Mindsparkz, we ensure that we are always ahead of the game to guarantee our clients get new and innovative products for their marketing campaigns and promotions. We would love to hear from you!
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