4 Steps To A Winning Purchase With Gift Merchandise – Custom Figurines

One of the best ways to spark excitement and anticipation among shoppers is offering a purchase with gift merchandise. With a free gift, you can add more value to your products and gain a competitive advantage against your competitors. Here’s an excellent example from Saveurs de Cocagne, a French brand that offers customized figurines for its on-pack merchandise.

Purchase With Gift Merchandise

Purchase With Gift Merchandise

 

Strolling around a supermarket in France, we found these unique promotional gift ideas up on a retail end cap display. The brand has come up with two different customized figurines for each of its best-selling products.

A fisherman for its Sardinade products and a bull for its Bull Paste goods.

 

Our team found this on-pack promotion interesting because it was the first time in a while that we spotted a brand that offers such custom branded merchandise. On the other side, it has also prompted us to list down the steps that could help other brands to create a winning purchase with gift merchandise.

 

4 Steps To A Winning Purchase With Gift Merchandise

1. Consider the Type of Gift Offered

When coming up with the gift that will be offered in the promotion, it is essential to pick something appealing and will create desire among your customers. The purpose of a GWP is to add value to your product and drive the purchasing incentive. Therefore, it is crucial to choose an on-pack gift that your target audiences will perceive as valuable.

Offer them something they actually want or something that they will love. Since custom ceramic figurines are great home decoration, we find this purchase with gift merchandise meaningful. We love how each is connected to the product they belong to and serves as a brand mascot.

Purchase With Gift Merchandise

Purchase With Gift Merchandise

 

2. Connect It With Your Brand

After deciding which type of promotional gift you will offer, you have to connect it with your business. How will you make your purchase with gift merchandise memorable? Customizing it with your brand elements will guarantee a high level of recall among your customers.

It will also be ideal for producing branded gift with purchase that will complement the focal product. This way, you can easily boost brand imagery which is vital in connecting your key audiences to your brand. A winning purchase with gift merchandise can definitely help you generate unique customer experiences that will keep you on top of their minds.

Our team of designers uses the CMF design in the process of developing complex custom promotional products. CMF stands for Color, Material, and Finish which is is communicated through the use of rendering and descriptive language.

 

3. Develop A Suitable Packaging Design

What’s a winning purchase with gift merchandise without proper product packaging? Aside from the actual on-pack offer, you should also ensure to develop a suitable packaging for your GWP promotion.

The first factor to consider is how well the packaging concept can protect your product and on-pack premium. Additionally, what packaging design will help you in making your promotion stand out on the retail shelves? What is the necessary information you need to include on the packaging to avoid confusion?

It is definitely essential to make your purchase with gift promotion recognizable and straightforward at the same time.

 

Despite being informative, we believe that the brand can still improve this custom packaging design. Since the on-pack free gift is made from ceramic, it is fragile and packing it on plastic is definitely risky.

 

4. Plan How You Will Promote

You could run the most fantastic promotion, but it will not be effective if no one knows about it. So it is paramount to consider how you will generate awareness for your GWP promotion.

There are certainly a lot of ways to bring your on-pack promotion to the limelight. But one of the most critical points is ensuring that you are marketing it accurately. The promotion details must be clear and concisely written so that shoppers can easily understand them.

Moreover, you can leverage different in-store advertising tools that are simple yet effective in bringing the attention of your target audiences to your location. Here are some of them:

 

Seeing these custom ceramic figurines reminds us of these beverage POP displays we have featured before.

In contrast with this purchase with gift merchandise from the French brand, these fancy figurines come in larger sizes. These pop displays are perfect for bars and restaurants.  

 

This Books, Music and Games store highlighted their figurines inspired by famous book and game characters that got people clamouring for more! Check out more here:

 

Our team often gets a chance to visit the factories we collaborate with. Here’s an insightful blog that will guide you through the manufacturing of polyresin figurines. 

 

Purchase With Gift Merchandise Ideas

Listed below are some purchase with gift merchandise we can suggest for FMCG brands like Saveurs de Cocagne. Since most of these brands offer food products, these ideas include kitchen items that customers will definitely love!

Can and Bottle Openers

Apart from being functional and convenient, these promotional kitchen gifts are equipped with innovative and fresh designs. Discover how mighty these items are by reading this case study:

 

Vegetable Shredder Chopper

Chopping vegetables can be a bit of a task. But thanks to this herb and vegetable chopper, dealing with them is now easier than ever!

 

Branded Cutlery

Who can say no to high-quality and branded cutlery? With the unique design appeal of these cutlery sets, you can indeed generate a finer brand remembrance.

 

Custom Vacuum Sealer

Here’s a promotional kitchen gadget that will definitely catch your customers’ attention and bring them closer to your brand! With this custom vacuum sealer, you can now easily extend the shelf life of any food product. Find the other benefits of vacuum sealing in this blog.

 

Promotional Kitchen Timers

We totally love these promotional kitchen timers! The designs range from delicious cupcakes, beauty products, pitchers, and cute figurines. Learn what makes them a fantastic purchase with gift offer to your customers:

 

How Can ODM Help?

Are you a company that seeks to promote its services through branded promotional merchandise and promotional giveaways? If so, then get in touch with our team today!

If you need help with on-pack promotion ideas, do not hesitate to get in touch with our team. The ODM team has extensive experience in sourcing and manufacturing promotional products and product packaging. You can turn to our company for excellent services from product design, customization, and shipping.

Together with our design agency, Mindsparkz, we will help you plan and create the best promotional gift that suits your brand. We will be happy to assist you with all things promotional!

 

Get More Purchase With Gift Ideas Here:

 

2023-05-15T11:29:12+08:00

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