Toast to Success: Star Kombucha Branded Glass Set Idea

As a popular promotional product in the beverage industry, the branded glass set holds immense power in capturing attention and fostering brand loyalty. And without a doubt, Star Kombucha believes in the promotional potential of this idea.

Let’s discover how this brand used a promotional glass set in marketing. Let’s also talk about why beverage brands keep using this concept, and let’s unveil secrets on how to make your gift set idea more appealing to your target market. So, let’s dive in.

Star Kombucha is a fermented drink that is not only delicious but also rebalances the digestive system, helping to support a better lifestyle. The brand aims to spread our craft to the world, the journey to improving health, one gut at a time.

Kombucha originated from the Eastern regions around 2,000 years ago. It was widely known as the “Tea of Immortality”.

How Does Star Kombucha Incentivise its Customers?

The Star Kombucha branded glass set includes two cans of Mellow Mango and Pomegranate Star Kombucha flavour, as well as a custom-printed highball glass. The glass in the set has a matte finish, which gives it a smooth and non-reflective appearance. This finish can add a touch of elegance to the glass and provide a unique tactile experience when holding it.

The custom printing on the glass may feature the Star Kombucha logo, artwork, or any other design that represents the brand. Overall, the glass set offers a combination of refreshing kombucha flavours and a stylish, personalized highball glass.

Furthermore, the drinking gift set comes in window box packaging, making it more appealing to shoppers. The customized packaging acts as a captivating gateway, allowing customers to catch a glimpse of the items inside.

Customers can observe the actual products without any ambiguity, ensuring that they receive exactly what they expect. This transparency enhances the credibility of the brand, creating a positive impression and building trust among customers.

What Makes Glass Set A Go-To On-Pack Merchandise?

When it comes to on-pack merchandise, the glass set reigns supreme as a go-to choice for businesses across various industries. From beverage brands to home goods manufacturers, the allure of a glass set as a promotional item is undeniable. Let’s explore what makes the glass set such a popular and compelling on-pack merchandise option.

1. Practicality and Usability

Glass sets offer practical and functional items that customers can use in their daily lives. Whether it’s for sipping their favourite beverages, hosting gatherings, or simply adding a touch of elegance to their homes, branded glassware is a versatile and highly usable product.

By providing a functional item, businesses ensure that their on-pack merchandise resonates with customers and becomes a valuable addition to their everyday routines.

2. Perceived Value and Quality

A glass set exudes an air of sophistication and quality. It represents a premium and lasting item crafted with care and attention to detail. As a result, customers perceive the on-pack gift, and by extension, the brand itself, as being of higher value.

Therefore, this perception helps enhance the brand’s image and creates a positive association with quality and craftsmanship.

3. Brand Exposure and Recognition

Branded glass set offers a unique opportunity for businesses to increase their brand exposure. Each time the glassware is used or displayed, the brand logo or design catches the attention of not only the customer but also anyone in their vicinity.

This visibility creates a ripple effect, increasing brand recognition and sparking conversations about the product and the brand behind it.

4. Longevity and Remembrance

Unlike many other on-pack promotional items that may have a short lifespan, glass sets are built to last. With proper care, they can be enjoyed for years, reminding customers of the brand’s generosity and thoughtfulness long after the initial purchase.

Similarly, this longevity helps to reinforce the brand’s presence in the customer’s mind and creates a lasting impression.

5. Enhanced Brand Association

A branded glass set is a tangible representation of the brand’s identity and values. Through customized printing, engraving, or design elements, businesses can infuse the glassware with their brand’s aesthetic and messaging.

This customization allows customers to create a deeper emotional connection with the brand, associating it with their preferences and lifestyle choices.

6. Gift-Ready and Shareable

Glass sets make excellent gifts, making them highly desirable for customers. Whether for birthdays, weddings, or special occasions, a well-designed glass set is a thoughtful and impressive present that reflects both the recipient’s tastes and the brand’s generosity.

Additionally, being gift-ready, glass sets often lead customers to share their excitement and appreciation with others, amplifying the brand’s reach through positive word-of-mouth.

Innovative Strategies for Branded Glass Set Promotions

To maximize the impact of branded glass set promotions, businesses can employ creative strategies, such as:

1. Customization

Offer customization options to make the glass sets truly unique. Personalized engravings, limited-edition designs, or the option to choose from a range of vibrant colours can add an extra layer of exclusivity and captivate customers’ attention.

2. Collaborative Partnerships

Collaborate with complementary brands or influential personalities to create co-branded glass sets. This strategic alliance amplifies brand exposure, expands the customer base, and generates excitement through the fusion of creative forces.

3. Seasonal Themes

Introduce branded seasonal merchandise or holiday-themed glass sets to tap into the festive spirit. Whether it’s a winter wonderland-inspired design or a vibrant summer edition, these limited-time offerings create a sense of urgency and entice customers to collect the entire set.

4. Signature Glassware Collections

Create signature glassware collections that align with your brand’s identity. Whether sleek and minimalist or vibrant and artistic, these collectable gifts become coveted treasures for consumers and collectors alike.

5. Unforgettable Unboxing Experience

Pay attention to the packaging and unboxing experience. Elevate the moment of revealing the branded glass set with captivating, and creative product packaging that leaves a lasting impression.

Discover how other brands use branded glasses as on-pack ideas:

For every purchase of 750ml J.P Chenet Rose, shoppers can get LP’s branded glass for free! The custom wine glass is packed together with Chenet’s limited edition wine. Likewise, the glass is printed with La Pastina’s logo.

Custom Logo Wine Glass: Is It a Worthy Investment in Marketing?

Any idea is fine to use as an on-pack gift. But in Roku’s case, it uses a custom drinking glass, which obviously matches its gin product.

5 Marketing Lessons to Learn from Roku Gin Glass Gift Set Idea

Heineken gave away a free custom-printed beer glass for every purchase of five o.5 litres of Heineken beer. This drinks promotion ran in different stores in Tbilisi, Georgia.

Custom Printed Beer Glass: How Heineken GWP Drives More Sales In-Store?

During our visit to a supermarket in China, we spotted these GWP offers from Devondale and Theland, brands known for their quality milk products.

Custom Glass Gifts: Why Shoppers Are Thrilled With these GWP Offers?

We’ve come across Dewar’s promotion in Beirut. It offers two free highball glasses to shoppers. These gifts are available for every 750 ml Dewar’s White Label purchase.

Why Should You Consider Highball Glasses in Whiskey Advertising?

In a Nutshell

Star Kombucha’s branded glass set is more than just a gift; it’s an invitation to elevate your beverage experience. With their irresistible Mellow Mango and Pomegranate flavours and a custom-printed highball glass boasting a matte finish, this set captures the essence of style and taste.

By incorporating branded glass gift sets, beverage brands can forge stronger connections with consumers, create a sense of exclusivity, and ultimately boost sales. So why settle for the ordinary when you can indulge in the extraordinary, just like Star Kombucha offered to its customers?

How Can ODM Help?

With years of experience in the promotional product industry, ODM has helped local and international companies produce unique marketing ideas. Therefore, if you’re searching for a company to help you boost your beverage business using promotional drinking glasses, on-pack premiums, or any other promotional product ideas, we are here to assist you!

Feel free to contact our team today to get a detailed quote. Here at ODM, we will help you bring your ideas to life!

Browse these promotional ideas we made for our clients in the beverage industry.

Branded Glass Set FAQs

How do branded glass sets enhance the value of on-pack premiums?

Branded glass sets elevate the value of on-pack premiums by offering a practical and high-quality item that customers can use and cherish. The glassware adds a touch of sophistication and elegance to the overall package, creating a lasting impression and increasing the perceived value of the premium.

Can branded glass sets be customized to reflect our brand's identity?

Yes, branded glass sets can be customized to align with your brand's identity. Whether it's through custom printing, engraving, or design elements, businesses have the flexibility to incorporate their brand logo, colours, and messaging onto the glassware. This customization reinforces brand association and creates a unique and memorable product.

How do branded glass sets contribute to brand exposure?

Branded glass sets offer excellent brand exposure opportunities. As customers use the glassware in their daily lives or during social gatherings, the brand logo or design becomes prominently visible, catching the attention of not only the customer but also those around them. This visibility creates brand recognition, sparks conversations, and expands the reach of the brand through word-of-mouth marketing.