5 Marketing Lessons to Learn from Roku Gin Glass Gift Set Idea

5 Marketing Lessons to Learn From Roku Gin

Just like we always mention, the drinks industry is one of the most challenging and competitive industries in the world. Therefore, you have always come up with unique ideas to draw customers’ attention.

However, if you are new in the business or looking for inspiration to start with, we bet Roku’s gin glass gift set is a perfect example for you. Let’s delve into and learn important marketing lessons from the brand.

Lesson #1: Invest in your free item.

Even if it’s for free, it doesn’t mean that you have to compromise the quality of your freebie item. Remember, whatever you release in the market reflects your brand. Thus, it is important to always ensure quality.

Though any idea is acceptable, it is more efficient to use a relevant item or something that compliment your product. In Roku’s case, it uses a custom drinking glass, which obviously matches its gin product.

Likewise, it is also practical to add your brand logo to your item, just like what Roku did. In that way, you can assure that customers will always remember your brand and it may also help further your brand awareness.

Lesson #2: Consider your product packaging.

Needless to say, packaging plays a crucial role in presenting your products. It does not just protect your item from possible damage, but it also makes your product more presentable in-store.

Roku, as a given example, certainly invests in its packaging. The brand is well-known for its exceptional bottle design; thus it’s no wonder why its product packaging as well is something that people can’t ignore. The creative packaging is very refreshing, exuding Japanese vibes.

If you plan to create your own packaging design, always make sure that it is unique and fresh to the eyes of your audience. Make it stand out!

Lesson #3: Provide easy-to-follow recipes.

Aside from having creative packaging and custom free merchandise, adding a different element to your promotion can help attract customers. For instance, you may provide easy-to-follow recipes using your products for people to enjoy them more.

Roku never forgot to include refreshing recipes on its packaging, making it more enticing to shoppers.

Not just Roku, some forward-thinking food and drink brands also embrace the use of recipes on their packets to inspire and push people to buy their products. Therefore, integrating it into your drinks marketing would also be a great idea to consider.

Lesson #4: Plan how you will present it in the store. 

Another important factor to consider when planning to use a gift set for promotion is how you want to present it to your audience. Would you like to offer it as a gift with purchase idea, a contest reward, redemption merchandise or a primary promotional product?

Identifying it will help you decide the right strategy on how to market it to customers. In the case of Roku, it offers its gin glass gift set as an on-pack merchandise.

Lesson #5: Make it worth your customer’s money.

As mentioned, because the item is free doesn’t mean you have to compromise its quality. Thus, when offering an item, it is crucial to provide something worth your customer’s money. Offer useful products to encourage them to buy and improve their loyalty to your brand.

More from Roku Gin:

Packaging is a key element in the selling process. It can make or break a product. Learn how Roku Gin stood out on the retail shelves with its fabric packaging idea:

When you’re marketing short liquor bottles like Roku Gin, you’re in a unique position. But how can you take advantage of it? How will you ensure visibility in the ever-competitive retail setting? Here are some lessons we learned from the brand.

Custom Drinking Glasses: Why Invest in Them?

4 Custom Glass Designs to Match Your Marketing

This glass is specifically designed with a curved bottom allowing the glass to tilt side to side without the liquid spilling.

The rounded bottom is comfortable in hand and allows for gripping the bottom or cradling it in your hand as a sphere.

The above beer mug is made out of PS (Polystyrene Food Grade) and Gel to keep the beer cold for longer.

Beer brands can use stickers or decals to decorate their glasses.

Laser engraving plastic is also a fantastic branding option as this printing method ensures longer-lasting prints.

This twisted whiskey tumblers has a unique design that makes it different from other glass available in the market.

This old-fashioned glass is timeless. The thick glass wall and heavy base make it highly sturdy.

Made from borosilicate glass, this cocktail straw drinking glass is certainly high quality.

This material is the glass of choice for high-end restaurants and wineries.

This cocktail straw drinking glass can handle extreme temperature changes and will not break easily.

How Are Other Gin Brands Doing their Gift Sets?

Urging customers to “stir creativity,” Bombay Sapphire offers a unique pairing of gifts for its edicao especial gift set in Brazil.

Following initiatives for greener marketing, The Botanist offers the perfect gift for those who want a personal touch to their own gin recipes.

Here’s how Beefeater London added charm to its Pink Strawberry flavoured gin that skyrocketed sales in Hong Kong stores.

How does Nordés implement an effective on-pack promotion in China stores with its complimentary gift? Here’s a closer look:

Check out how Edinburgh Gin stirred excitement in-store with this amazing gift set idea. What makes these drinks marketing products effective in boosting sales?

If you’re looking for a way to promote your brand, consider adding branded products to your arsenal. The right giveaways can help you achieve your business goals and make a lasting impression on potential customers.

Need inspiration? You might love to check out our recent projects with the Drinks Industry.

In Conclusion,

Apparently, drink brands continue to offer custom gift set ideas because they still work in marketing. They provides value not just to customer but also to the brand itself. With that said, we therefore conclude that Roku’s gin glass gift set is an example of a successful promotional campaign that businesses in the same industry could implement.

Harnessing Our Creativity

ODM Group has been providing exceptional promotional and marketing services for the drinks industry since 2003. We witnessed how the industry has evolved over the past years. If you want to consider our expertise, feel free to connect with us.

We can help you design and produce any marketing tools you need. From branded wine gifts, custom-printed ice buckets, custom wine aerators, bottle glorifier displays, and custom beer flight sets to promotional beverage display stands, name it, and we’ll create them for you!

Learn more about our promotional services!

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