Gin Gift Set Idea: How to Implement an Effective Drinks On-Pack Promo?

Recently, we’ve found Nordés’ gin gift set idea in one of the stores we visited here in China. Nordés is a famous gin brand from Galicia, Spain. Its fresh, aromatic, yet well-balanced character make it a unique gin that truly stands out from the crowd.

Gin Gift Set

Nordés’ on-pack gift includes a complimentary, promotional gin glass. Customers can get this item for every Nordés 700 ml Atlantic Galician Gin purchase.

How to Implement an Effective On-Pack Promo in Nordes Style?

The best on-pack promotion has the ability to not only encourage purchase but also build loyalty and strengthen brand image. But in order to do that, here are some simple hacks inspired by Nordés gin gift set idea. Make sure to consider each one below.

Plan the on-pack item to use.

Deciding what merchandise to use is key to a successful on-pack promotion. Offering items relevant or complementary to the main product being offered is a smart marketing strategy to consider. The complementary product usually adds the overall value of another product, thus sharing a beneficial relationship.

Gin Gift Set

Nordés’ custom drink glass is designed with the brand’s logo, portraying class and authenticity. When offering promotional items, always make sure to brand them with your brand logo or design for your customers to recognize.

In addition, doing this practice can help your brand reach a wider audience, thereby creating more loyal clients.

Design a unique product packaging.

Aside from the product, you should also invest in your packaging. Remember, a unique product packaging design sells. If the product is not selling well, probably it has something to do with your packaging.

Gin Gift Set

When planning out your packaging design, make sure that it can protect the item properly, is aesthetically pleasing, and strategically advertise our products and brand.

Here are other examples of excellent drinks packaging we have featured before:

Wood makes a good packaging material for its classy, durable, and flexible features. Here’s a creative and practical wooden packaging by Hven.

Wooden Packaging Supplier – 3 Hacks for Marketing Drinks

Collection Châteaux Bordeaux secures its products with its drinks packaging made from wood material. Not just good for protecting products from possible damage, a wooden box is also ideal for calling customers’ attention.

5 Tips to Find the Best Wine Box Manufacturer for Your Drinks Business

Consider store presence.

Planning how you will display your product on the retail shelf is part of any marketing strategy. Decide how you want people to see your merchandise. Where do you plan to display them? Would you install a particular POS display for your products? Taking these things into consideration would help you implement a successful on-pack promotion idea.

Bonus Tips

Offer a discount for multiple purchases
Consider cross-promotion or partnership
Incentivize loyal customers

Check out gift set ideas from famous drink brands.

Here’s a handsome ready-to-gift pack from Diplomático Rum, featuring a blend of exclusive rum reserves aged for up to twelve years, carefully selected by the distillery’s Master Blenders.

Branded Gift Box By Diplomatico Rum — Why Should You Buy?

Our team just passed by this supermarket, and these branded on-pack gift ideas by the different renowned liquor brands just stirred our curiosity. Check each gift set idea below.

Drinks Marketing Idea: How to Charm Customers with Custom Liquor Gifts

Get inspired with these drinks gift packs from different liquor brands we spotted in a supermarket in the UK. Let’s take a closer look!

5 Reasons To Raise A Toast On These Drinks Gift With Purchase Offers

In this promotion, Beluga included a caviar set and a hammer brush in their drinks on-pack promo. Read more details in the blog below:

Boost Your In-Store Game with Unique Drinks On-Pack Promotions

Closing Thoughts,

On-pack and gift set ideas are still valid marketing tools in 2022. Combining your team’s creative minds and technological advancements can help create a promotion that sells and engages customers.

If you plan to run promotions ideas like this, we, at the ODM team, can help you bring this into a reality. Our experienced product designers from Mindsparks can assist you with your design needs! Aside from gift set ideas, we also produce gift with purchase merchandise, custom marketing gifts, on-pack premiums, and all types of premium giveaways.

We still have a lot of products and services in our store for you! Makes sure to connect with our team to get started!