Boost Your In-Store Game with Unique Drinks On-Pack Promotions

Offering a number of the most unique drinks on pack promo, our team came across these Beluga promotions and had a hard time simply passing them by. For that reason, we took a closer look and asked what made these unique and the reasons brands must include unique merchandise in their promotions. Let’s get this started!

Beluga is a Russian premium vodka brand with its iconic tin beluga fish attached by hand to every single one of its bottles. The brand’s promotion is one of the more luxurious promotional gifts that the team have come across. This drinks on-pack gift set from Beluga is a stunning example of a gift with purchase done right.

The three Beluga vodka comes with different designs and on-pack merchandise which are a caviar jar gift set made from glass and a hammer brush unique to the vodka brand.

Beluga Drinks On Pack Promotions

Noble Russian Vodka

Beluga’s Noble Russian Vodka drinks on-pack is a caviar set. Caviar is a premium dish out of fish roe. As a call back to the brand’s name and icon, the most sought-after caviar is a Beluga caviar made from the whale’s eggs.

The caviar server in this promotion is made of glass and metal, and is clearly high quality. This is important as it means people won’t feel they are just getting a ‘freebie’ with their drink. They will, in fact, feel they are purchasing a quality product that they will actually use.

To top it up, this drinks on-pack gift is packaged in a cardboard box that is printed to a very high standard. The silver colours tie in with Beluga’s classic branding, and the custom gold printing creates a real sense of quality.

Gold Line

The second drinks on-pack gift is the hammer brush. It is also the most intriguing. It is completely unique to this vodka brand. The hammer is used to break the sealing wax on top of the vodka’s cork, then the brush is used to clean the bottle.

The wax seals are numbered and unique to each bottle, really driving the point of how special each Beluga Gold Line is.

The hammer-brush is made from leather and metal and is described by Beluga as “emphasising 100% authenticity and individuality of this limited series vodka with an imposing attitude.”

The packaging for this product is extremely high-end as well. Coming in a leather basket, it’s the sort of packaging that is so good customers will choose to keep it.

Allure

The last in line for the Beluga promotions we’re featuring today is the Allure. It’s a vodka drink specially made in honour of the Beluga Polo team after its numerous win in international competitions.

Allure comes in high-quality cardboard packaging decorated with polo pieces of equipment and boasts the aesthetic colours of the equestrian sport.

The bottle of vodka is also wrapped in leather with gold embossing and metallic elements that secure the label on the bottle. From its packaging to its bottle, Beluga made sure it carries the elegance of the aristocratic sport.

4 Reasons You Should Use Unique Promotional Products

They will create a buzz.

If your product is something that people haven’t seen before they are likely to share it with their friends. This will increase your brand exposure and will introduce you to more prospective customers. The more unique the promotional product is, the stronger the people will talk about it.

They will give people something to associate solely with your brand.

There are already a ton of liquor brands in the market, so in order to be remarkable, brands must have something uniquely theirs. In this promotion, for example, it’s hard to forget a drink you must open with a hammer. People now know Beluga vodka is the only drink you need a hammer with.

They create a sense of exclusivity.

If the product is only available with your brand then people will feel it is exclusive. Consequently, people would want to be a part of this exclusivity. Like in the case of the caviar set, people wouldn’t mind paying more especially if it’s made from high-quality materials. Exclusivity is one of the main buying incentives for consumers.

They’re fresh and new in people’s eyes.

A fresh marketing strategy or a unique promotional product rouses people’s interest and intrigue. Trying new things is exciting and, depending on the functionality of your promotional merchandise, it can also be rewarding. So, if you can offer this to your customer, they are much more likely to purchase.

Get more drinks on-pack merchandise ideas here:

Here’s another promotion of Beluga featuring custom premium glassware as a complimentary gift in the brand’s Transatlantic colletor line. Read further in the blog here:

Beluga Gift Set Stood Out in Retail With Branded Luxury Drinking Glasses

Here’s an inspiration from Jack Daniel’s and Coca-Cola if your brand is not in the high-end price point.

5 Huge Benefits of Promotional Gift Packs for Marketing Drinks

Jim Beam amplified the “fun” associated with drinking by including a custom Jenga set on their drinks on-pack promotions! Who could say no to a round of Jenga with whisky on hand?

Custom Jenga Set: Why GWP Games Work Well With Drinks Marketing?

In this promotion, Nordés included a promotional gin glass on its on-pack promotions which caught shoppers’ attention. Find more details of the promotion on the blog below:

Gin Gift Set Idea: How to Implement an Effective Drinks On-Pack Promo?

In relation to the brand’s motto of “Keep Walking,” Johnnie Walker included practical and highly appreciated custom socks as its drinks on-pack merchandise. Check out more here:

Custom Branded Socks: Johnnie Walker Excels in On-Pack Promotion

The ODM Group has already worked with some of these renowned drinks brands. So, if you’re interested to check out our works and get more merchandise ideas for your own, just tap the image below!

In conclusion,

The vodka brand customised its promotional products to the point it’s uniquely theirs and adds a thrilling as well as different experience for people in contrast to their competitors. The caviar set is an ingenious promotion that further emphasizes the brand’s quality while the hammer brush forges a unique brand experience with the people.

If you can think of an on-pack gift with purchase that is completely unique, then perfect! But don’t worry if not, choosing a product that is niche and only used by a few other companies will also have a similar impact.

Let’s Create Something Amazing Together!

Here at ODM we can design and source the manufacturing for any product you desire. Moreover, we have a team of highly creative individuals, Mindsparkz, that will come up with a product for you that is totally unique and tailored to your branding needs.

We’re dedicated to providing a service that would produce high-quality and novelty promotional items for a successful marketing campaign for your business. Get in touch with us today!

If you’re interested to know more about our services, we listed them below for you!