Marketing Drinks: 3 Wine Promotional Products for On-Pack Promotions

How often do we finish an entire bottle of wine in one day? How can we leverage the fact that wine oxidises to build customer and brand relationships? Here are some examples of wine promotional products and the benefits of using them in on-pack promotions!

When talking about drinks, it is very important to have the accessories related to them, such as a wine stopper, glasses, aerator, etc. Thus, these wine promotional products are not just a must-have for drink lovers but also for brands who wish to promote their brands in the market!

 

3 Simple Yet Effective Wine Promotional Products

1. Wine Capsule

What are wine capsules? Wine capsules are the foil cap at the top of wine bottles. The Capsules were used to protect the bottles from cork nibbling pests, such as insects and rats. These capsules were also used to prevent others from removing the cork and replacing good wine with bad wine, but are now used mainly as decoration. As the wine capsules are outside the bottles, they don’t affect the quality of the wine inside. During formal events, it is still wine etiquette to present wines with wine capsules. However, only the top part of the cap should be removed to maintain the wine’s packaging.

As these capsules are customisable, you will be able to customise these wine promotional products to suit your brand and message. The use of capsules also elevates the perceived quality of your wine, thus promoting both your brand and product.

 

 

2. Bottle Stoppers

As it is difficult to place the original cork back into the bottle, thus bottle stoppers are essential to seal opened bottles when storing leftover wines. Sealing is important as when exposed to air, the acetaldehyde in wine converts to acetic acid, forming vinegar. When opened, white wine oxidises in 1-3 days, while red wine turns sour in 1-2 weeks.

Bottle stoppers are extremely customisable. These custom promotional merchandise can vary in design, shape, size, and even materials. Most stoppers are made from cork, rubber, and plastic, but can also be customised to include types of woods, metals, and even stones. This allows you to customise the stopper to suit the promotion, brand, or theme of your other wine promotional products.

 

With “airtight” stoppers becoming a trend, brands should not only leverage on the bandwagon to make a quick buck. Interested in why airtight bottle stoppers?

3. Glass Markers

In the event of a social gathering, how do we tell apart glasses? Unlike plastic cups which we can use a permanent marker to inscribe our names, it might not be acceptable to do so on wine glasses in a formal gathering. This is why Glass Markers are a necessity, not only do they help you identify which glass is yours, but are also appropriate for formal and informal events! Glass markers do not leave a mark on your cup, but definitely will leave a good impression on your customers!

Not only are the colours customisable, but you can even emboss or deboss your logo on it! This allows your brand to be showcased at social events, even if party-goers are not drinking your product. Glass markers are unique to your brand and make excellent promotional drinks accessories.

 

Why On-Pack Promotions

• Customer Loyalty: On-pack offers allow customers to feel as though they are getting more out of the company. This is because they are receiving something in return for making the purchase. These wine promotional products not only complement the product but also help promote brand loyalty.
• Customer Retention: An on-pack offer would make the customers happy with their purchases. Unlike wine itself, these wine promotional products are reusable. This not only allows for increased brand awareness but will remind customers about their past purchases. This would persuade them to make re-purchases.
• Brand Exposure: Imagine your promotional products customised with your company logo. Once you include them in your on-pack promotion, your brand will be exposed to your leads. It will allow your to reach a wider range of audience, increasing your brand awareness.

 

These wine accessories make great on-pack promotions as not only do they complement the product, but are also compact and easily implemented. Successful promotions not only increase sales but also builds on customer relationships!

 

How Can ODM Help in Marketing Your Drinks?

Looking for Promo Gifts for your products to boost sales? Fortunately, the ODM team can help you come up with inventive and unique branded promotional products. We have product designers who have vast experience in designing promotional wine gifts for your business. We also provide product brainstorming sessions and quality control services. Contact our team today to learn more about how we can help you grow your business through the use of effective personalized promotional & marketing gift items!

 

Need More Examples of Promotional Wine Gifts?

Isn’t it difficult to open a wine bottle so why not include a branded corkscrew in your next on-pack promotion?

Looking for a quality promotional gift? A Wine Aerator is not only a premium promotional gift but also helps your wine taste better!

Prosecco has launched their GWP which gives away two glass flutes. Here are the benefits of using branded glass flutes as promotional gifts?

Have a business event coming up and you’re looking for corporate promotional gifts? Here’s a compiled list of wine accessories!

 

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