How To Effectively Use Branded Corkscrew Gift in Promotions?

For liquor brands, their products are best enjoyed with proper tools that would preserve and enhance the drink. Hence, it’s normal to give these tools are promotional gifts. Piña Pomel chose a branded corkscrew gift and we’ll check out how they effectively used it.

Piña Pomel is a famous favourite of Winston Churchill, serving wines for a century. The brand is known for its traditional winemaking process with a forward-thinking mindset when it comes to its wine tastes.

In this promotion, the brand included a branded corkscrew gift for their consumers as a bottler necker gift. Our team couldn’t help but check out its details and understand what made the promotion hard to pass.

What is A Branded Corkscrew Used For?

A corkscrew is a necessary bar tool to open bottles of wine. It typically has a spiral metal also known as the worm, attached to a handle. The corkscrew is twisted and pushed down until the metal spiral worms its way into the cork stopper.

There are various types of corkscrews that have their own advantages and suit certain places. There’s the basic corkscrew with a handle and a worm, as well as the all-rounder sommelier knife that also features a beer bottle opener and a knife.

Piña Pomel: How To Effectively Use A Branded Corkscrew Gift for Promotion?

1. Through a bottle necker

Bottle neckers are cost-effective yet eye-catching marketing for liquor brands. The shape and designs of most bottles neckers usually sticks out to the bottle, hence taking people’s attention. Piña Pomel’s made sure their bottle neckers also informs people of their origins and brand story which helps create a deeper consumer-brand relationship.

To know more about bottle neckers and the many ways your brand can use them, you can check this blog below:

2. They customised it

It’s imperative for companies to ensure their promotional merchandise are branded so people would get triggers for brand recall every now and then. With a branded corkscrew gift that is multi-functional, people would be able to recall their brand even when they’re opening other bottles of drinks.

3. It comes as a free gift

People naturally like a free gift, more so if it’s high quality and functional. Hence, it’s a wise marketing decision to include the branded corkscrew as a gift with purchase. 

It instantly made the liquor brand more appealing than its competitors. And since its a tool to help their consumers enjoy their drink best, it also fosters good and thoughtful impression of the brand willing to give them what they need.

4. On-pack packaging

When people go to shops, they often scan the retail shelf and stop at what they find intriguing. Then, they’d spend time checking out the brand and the product. 

In this regard, the brand won over any customer since the transparent packaging teases what they can get. All the while still leaving room for more to check out.

Bottle neckers leave so much room for brand creativity and, if designed well, they could carry your branded gifts for you. Check out design ideas here:

Check out more bottle necker gifts and designs from other brands here:

This custom wine corkscrew is a sleek and sophisticated branded on-pack gift from Terrasses d’Aussieres. Its design combination of the blood-red colour and the brand name immediately commands attention and exudes skill. 

Customers of Jacob’s Creek can purchase a bottle of red wine and receive two Lindt chocolate bars for free! These are all information people would immediately know through the brand’s bottle necker.

Labelling is a key factor in promotional product packaging and bottle necker designs add an intriguing factor people could pass by. Know more here:

Check out another variety of bottle neckers, the bottle tags! And learn how this small yet incredibly useful marketing tool exposes your brand to shoppers.

In this promotion, The Woodsman used their bottle neckers for their promo mechanics where people could win branded BBQ grill as a perfect pair to their scotch whiskey product.

For more custom and branded merchandise ideas like the branded corkscrew gift, check out our work with some of the well-known brands in the drinks industry! Simply tap the image below:

Accordingly,

A branded corkscrew gift is a tool that guarantees people’s appreciation for the brand. It’s highly functional and made from quality materials, so people could use it for a long time, exposing the brand for the same amount of time.

If you’re interested in a promotional gift with the same functionality and quality materials, you can contact us! The ODM Group is a promotional product company development that specialises in the customisation of branded merchandise and promotional display.

We can also assist you in designing and manufacturing your bottle necker! We have a creative team, Mindsparkz, who’ll work with you from start to finish. We can also help you with shelf space marketing, end cap displays, shelf talkers and ceiling grabbers!

For more of our services, we listed them below:

Browse More Liquor Blogs: