Custom Bottle Neck Labels: The Best Branding Tool to Command Attention

The retail shelves are crowded, and the competition for bottled products is fierce. With only a few seconds to capture the attention of potential buyers, brands need to leverage something that stands out from everything else on the shelf. If a customer doesn’t notice your product label first, they probably won’t notice it at all. Here’s when bottle neck labels come in!

Custom bottle neck labels are a great way to enhance your product’s visibility. Take a look at this fantastic example from Hillfarm.

 

Labelling is a key factor in promotional product packaging. It is the first thing that people see when buying a certain product. What does it look like? Is it attractive and pleasing to the eye? Does it stand out from other products? All of these questions are taken into consideration when designing a label.

Just like custom bottle neckers, bottle neck labels provide great space to display information about your brand, company or product. They are also great for adding unique and creative designs depending on what you want to convey to your target audience.

 

The Versatility of Bottle Neck Labels

Bottle neck labels are a popular choice for businesses in the wine and spirits industry. They can be used on a variety of bottles including beer, whiskey, vodka, rum, tequila and more.

But they are not limited to just the alcoholic beverage industry, they can be great for cosmetic companies, non-alcoholic beverages and FMCG brands too, just like Hillfarm which offers rapeseed oil.

The wide variety of shapes and sizes will allow you to find one that best suits your product. They are great to use if you want to give your product a unique look and feel.

 

Hillfarm’s Neck Label Design

100% British. Hillfarm cold pressed rapeseed oil is a natural choice for anyone looking for a fully traceable, sustainable British oil. This delicious premium extra virgin oil made from British rapeseed is grown and pressed on the family-owned farm in Suffolk.

Reflecting its roots, the brand’s neck labels come with a bespoke design that features the Union Jack, the national flag of the United Kingdom.

 

Below the flag comes the brand values, offering a versatile, healthy and natural product for consumers. The neck label is undoubtedly a perfect tool in communicating information that is not included in the traditional bottle label.

 

Why Include them in Your Marketing Mix?

• Customers notice neck labels more than traditional labels.

Neck labels are unique in that they’re different from traditional labels that wrap around the bottle or jar. Their positioning makes them more visible and easier to read than other forms of packaging.

People notice these labels more because they’re not used to seeing them on bottles or jars. This also makes them more likely to read them because they’re curious about what these unusual-looking labels say.

 

• Neck labels command attention.

When customers see a new type of label on a product, their curiosity gets piqued and they’ll want to learn more about it.

The key to bottle neck labels is that they command attention, without having to redesign your entire label. They are easy to attach, affordable and offers flexibility in the design process.

 

• Bottle neck labels add an extra flair to your package design.

You may already have a great label for your product’s body, but now you can add more pizzazz with an additional label that goes around its bottleneck. For example, if you want to promote a special flavour or ingredient in one of your products, then a neck label is the perfect place to do it.

 

• They give you flexibility in the design process.

A bottle neck label is a great way to add special touches to your brand’s designs without changing the whole look of your product bottle. If you have an existing brand, bottle neck labels offer a way for you to make small changes that will enhance your overall brand’s appeal and catch consumers’ attention.

You can also use them for special occasions or holidays, or even special releases. If you’re going through a rebranding process, bottleneck labels are a great way to test out new looks before committing fully to the change.

 

• They give you valuable real estate on your product.

With a bottle neck label, you can feature your logo, contact information, website URL and other marketing messages on the space that surrounds your product’s bottle cap. This way, you’re always communicating with consumers even when they’re not holding the bottle itself.

 

Closing Thoughts,

Bottle neck labels are definitely a unique marketing tool that allows you to capture your customer’s attention at the moment of purchase. They’re a perfect way to personalize your promotional bottles and stand out from your competitors.

If done right, neck labels can turn your customers’ attention into interest, which can increase your sales.

 

Bottle accessories are great brand enhancers. They provide a simple way to advertise your brand. More importantly, they can be found in many different shapes and sizes. This allows you to choose the most appropriate accessory for your product and brand image.

 

Let Our Team Help You!

At ODM, we understand the importance of your brand image and what it means to create a product packaging that suits your branding!

We are well versed when it comes to designing and manufacturing custom bottle packaging, branded bottle accessories, bottle presenters and other promotional tools for different brands in a wide range of industries.

Our POS design agency, Mindsparkz, has had experience working with clients from all over the world. We can create bespoke designs based on your target market’s needs, preferences and local regulations.

We would love to help you with your next project. Contact us today!

 

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