Gifts with purchase is a time tested marketing strategy. In an industry where brands come and go, what can you do to ensure that your brand stands out and stays ahead of the rest? Effective FMCG marketing is the key answer to that. Hence, today, we will take a look at an FMCG marketing method by F&N Singapore, and explore 3 other interesting product ideas for FMCG marketing!
Thermal Food Flask and Ceramic Containers Marketing By F&N
Recently, we spotted this Point Of Sales display in a grocery store in Singapore. The gift items of Thermal Food Flasks were displayed in a plastic display prominently beside the brand’s section of the store. We loved how the participating brands were distinctly shown as images on the displays. The clear brand association is a great way of spreading brand awareness!
At the top of the display, the word “FREE” easily grabs the attention of passing customers, and come on, who doesn’t love free items? It will definitely compel customers to stop and find out more about what they can do to get this gift with purchase. The next words that can capture attention are “Reuse and Go Green”. In this day and age, more and more people are concerned with the health of the environment. As such, they are making an active effort to make the switch to sustainable living. This product will certainly appeal to these customers, who might make a purchase for these thermal flasks!
Last but not least, the actual products are put on display. This assures customers that the marketed gift is true to the images displayed, further increasing their chances of making a purchase.
Why Thermal Food Flask
The choice of Thermal Food Flask by F&N was brilliant to us. Not only can it be used to preserve hot food items, they can keep cold foods cold as well! The insulated thermos can be of great help any time any day. You will not have to worry about your mother’s homemade soup turning lukewarm that quickly at all. Furthermore, these flasks can be adjusted based on how many containers you need. This helps to ensure that you won’t be carrying more than what you actually need.
Why Ceramic Containers
Ceramic. A nonporous, nontoxic product. Ceramic is often reported as a safe material for human health. As such, buyers need not be worried about the safety of this product to their health. Microwavable as well, this ceramic container is the perfect container for packing lunch in to bring to one’s office, where a quick couple of minutes in the pantry’s microwave is enough to reheat the food inside.
3 Other FMCG Marketing Product Ideas
Don’t you want to create your own gifts with purchase for FMCG marketing? Here are some products we have personally picked out for you!
1. Water Bottle with LED Temperature Display Thermos
With this temperature display thermos, you will not be left wondering if your drink is too hot or too cold! Simply by touching the lid, an LED display will show the temperature of the liquid inside it. In addition, thermos are an everyday item and having one will never go waste. They are the ideal carriers for liquids, providing convenience on the go. Durable and long lasting, this is a wonderful gift idea to consider for your FMCG marketing!
2. Stainless Steel Ice Bucket
Ever had the experience of going out on a picnic date with your partner, or just one or two friends, and you just do not want to lug a large cooler around? This stainless steel ice bucket will make a perfect gift with purchase as an FMCG marketing strategy.
Lightweight and small, it can be conveniently brought on the go. Alternatively, it is a great product to use at home as well! When guests come over, you can simply fill up this ice bucket with ice and bring it out to the guest table. This saves you the trouble of making multiple trips to and from your kitchen, and you can keep entertaining your guests!
3. Twill Cotton Satin Scarf
You may ask, what has a scarf got to do with FMCG? Well, no one set the rule that your gift with purchase has to be related to the industry! Scarves are a fashionable and practical item that will definitely come in handy. Be it using them at the cinemas to fight off the cold, or to spice up one’s outfit during a fun day out, scarves can easily find a place in your wardrobe. Moreover, scarves are easily customizable to reflect your brand, brand colors, or special festivities. It is a lovely product to consider as a gift with purchase!
Key Takeaways
Gifts with purchase is an exceptional way of driving sales through impulse purchase. On top of that, there is ample space on these products for custom designs and logo branding, which will surely benefit your brand! Not only that, don’t let your creativity be limited to your industry. There are countless more marketing and product ideas to explore!
How ODM can help
Interested in these 3 products?
Send in an inquiry with product codes today!
Water Bottle with LED Temperature Display Thermos: 3102
Stainless Steel Ice Bucket: 3056
Twill Cotton Satin Scarf: 3038
With many years of experience in the promotional products industry, we are your go-to agency to assist with your marketing needs. We can help you with on-pack promotion, gift with purchase, in-store display, POS Displays, and many more, that will surely wow many shoppers.
We have helped many established brands throughout the years and they are pleased with the end results. You can see our portfolio here: Promotional Gifts for Food Industry
Also, we have a design team, Mindsparkz, that can come up with new, unique, and innovative product ideas. Contact us today!
Related blogs
Branded ice buckets are a popular product for promotions, and will certainly pair well with FMCG marketing!
A set of hand warmers are a great seasonal promotional gift!
Custom USB Mug Warmers will definitely be a popular product to given away, as it will no doubt catch the eye of office workers while shopping.
These tips for grocery store displays can be of help for your FMCG marketing as well!
Get a more in-depth explanation on the effectiveness of a logo gift with purchase in this blog!
Frequently Asked Questions (FAQ):
Why is FMCG marketing important?
The FMCG industry is dynamic and ever-changing. Effective FMCG marketing will ensure that your brand stays at the top of the competition.
How is FMCG marketing relevant?
The FMCG industry is behind every global brand that is popular across households. FMCG marketing definitely has a part to play in making brands stand out to become household names.
