Bottle Necker Packaging By Yebisu Beer: A Fantastic Marketing Tool

Are you running out of ideas for a good marketing and promotional gimmick? Good thing Yebisu Beer found an excellent tool for their tasty beers. A proud member of the Sapporo Group, the brand continually innovates their current marketing scheme. Recently, they have found a way to promote their brand using a bottle necker packaging.

Yebisu has been in the beer industry for more than 100 years. The company mastered the art of beer-making since then and survived the ever-growing market.

What Is a Bottle Neck Tag?

It is merely a tag that hangs loosely around the bottle’s neck. This marketing idea is beneficial in the beverage and wine industry since the bottle neck tag serves as an added space for brand placement. Thus, you can promote your brand through your products.

With recent innovation, Bottle Neckers are the next big thing in the world of drinks promotion. If you want to know more about them, see this link: Promotional Idea – Bottle Necker

In Yebisu Beer’s case, they are using an awesome bottle necker packaging for their gift with purchase. If you look closely, there is a fridge magnet giveaway in it.

Why Do We think This Bottle Necker Packaging / Neck Tag Is Fantastic?

• Creative. Given the limited space on each bottle, the brand that wishes to use this promotional tool should be innovative. They should strategically utilize, therefore, the room provided by the neck tags. More than that, Yebisu Beer also used designs in bright, catchy colors and included a gift. Altogether, they make the beer bottle even more eye-catching.
• Cost-Effective. This marketing tool will not break your bank. Instead, it’ll save you tons if executed correctly.
• Brand Awareness. Your brand will effortlessly stand out from the competition once you put the logos where they’re easy to spot.

How Can This Idea Improve?

• POS Displays. Utilizing a unique display will accentuate all your products. The bottle neckers will easily highlight your most recommended items.
• Gift With Purchase. Instead of just printing brand messages or logos, you can also add small giveaways, like what Yebisu did.  Having two promotional strategies will not only promote the brand; it may lead to an increase in sales and profitability. That makes Yebisu’s advertising idea outstanding.
  • Other Examples of Bottle Necker Gifts:
    • Bracelets
    • Phone Charms
    • Bottle Opener
    • Key Chains

Have a look at this bottle necker packaging below. The colors are vibrant enough to catch your attention. Once you open the packaging, you’ll receive a GWP phone charm. It’s two promotions for a single product.

If you want to know more about this bottle necker package with GWP phone charm, feel free to check out this link: GWP – Bottle Necker with Mobile Phone Charm by Suntory

Most of the time, the alcohol and beverage industry utilizes bottle neckers. However, they can also be used for anything that comes in a bottle, e.g., sauces, condiments, shampoos, soaps, etc.

In general, promotional bottle neck tag is a fantastic marketing strategy. They easily improve brand recognition and will raise sales volume.

Want to know more about bottle neckers or various marketing ideas? Here at ODM, we have a lot of experience in delivering high-quality design to our clients. Why not contact us today to see if we can help you with any upcoming projects?

Check out bottle necker ideas from other brands:

These GWP bottle neckers are so cute. They can be great for displays!

Wow! These are some of the most interesting bottle neck tags we’ve seen.

This bottleneck item easily caught our attention. It makes me want to say, “It’s not who I am underneath, but what I do that defines me.”