Brains, an English beer company, has designed a promotional item for the beer bottles, in tribute to the release of another Batman movie, The Dark Knight Rises. Placed on the bottle top, this promotional bottle neck collar has some information about the competition which gives you a chance to win tickets for the premier in the UK cinemas.
This kind of promotion makes the products very eye-catching when they are out in the stores. It is a good way of branding and will give more attention to the product and create brand awareness.
For the product launch, a competition-based promotion is always a good choice. Especially if it involves using Facebook or creating the official website.
If you think this could be an interesting way of promoting your products but want more ideas, check out some more related blogs..
- Exclusive The Dark Knight Rises GWP
- San Miguel GWP – Leather Wallet
- The Dark Knight Rises and Mountain Dew joint promotion from Russia
- Beer Promos – Drinking Hats
Some words for our Danish readers:
Et Engelsk øl firma har lavet denne halskrave til deres flasker, hvor der i anledning af den nye batman film, er en konkurrence om at vinde billetter til filmen. Dette er en god måde at skabe noget opmærksomhed for produkterne når de står rundt i butikkerne, det er et godt blikfang og kan bruges til mange forskellige former for reklame og til alle typer flasker. Det kunne f.eks. også være hvis der er udkommet et nyt produkt på markedet, hvor der skal lidt ekstra introduktions-information på flaskerne, eller der er en komkurrence, ny Facebook eller hjemme side.