Cheerios has decided to celebrate the release of the new Batman movie, The Dark Knight Rises by launching a gift with purchase promotion. Every purchase of a box of cereal from the famous brand comes with a Batman stunt figure.

Cheerios GWP

Promotional gift with purchase

This is a great in-pack promotion by Cheerios because it is an incentive gift to fans of the Batman series. The joint effort between 2 industry heavy weights, Warner Bros and Cheerios, definitely increased the visibility of both brands. Furthermore, it is a good method of enhancing the cereal label’s brand awareness.

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A few words for our Danish readers..

Cheerios bruger den nye Batman film, The Dark Knight Rises, i deres promotion. De har valgt at lave en lille Batman figur som er vedlagt i alle pakkerne. Dette er en god og effektiv måde at fremhæve mærket da det giver fokus på produkterne og de bliver mere synligt.