4 Ways to Dress Up Your Drinks Marketing With Custom Bottle Neck Tags

Custom bottle neck tags are one of the trendiest ways to promote brands in the market, especially in the drink industry. Just like a necktie for men or a necklace for women, bottleneck tags add different characters to anything designed with them. They make the object stand out over the other.

 

While walking inside a store in France, Ballantine’s Finest caught our attention because of the brand’s custom tags. Of all the drinks displayed on the store shelf, it is the only one with a bottle hangtag. The brand is offering a 50 cent euro discount on every bottle of Ballantine’s Blended Scotch Whisky in the tags.

 

How Custom Bottle Neck Tags Dress Up Ballantine’s Promotion?

“The difference between something good and something great is attention to detail.” — Charles R. Swindoll.

Everyone in the drink industry claims that their brand is better than the others. If everyone claims that their product is the best in the industry, customers will find it confusing unless they try it for themselves. But how can you make them choose your product over the others? As a brand, you have to add a little spice to how you market your product to people.

Having said that, we definitely like how Ballantine entices its customers using its custom bottle neck tags. Obviously, it really stands out in the store we have visited.

Here are the benefits Ballantine’s get by using custom bottle neck tags.

1. Bottle hangers help save resources.

Store shelves are already packed with products with the same purposes. Thus, it is a great challenge for brands to make their items outshine others. Some brands invest in branded liquor displays to exhibit their item separately from the other competing names. At the same time, others use creative bottle packaging to capture customers’ interest, while others prefer cost-effective marketing tools such as custom bottle neck tags.

Unlike other marketing or promotional tools, producing bottle neckers is way cheaper. They can be produced at a very reasonable price yet can be used in the long run of your drink promotion. Thus, we can say that Ballantine made a great decision of utilizing hang tags in their marketing strategy.

Another great example of this is MSC Cruise’s collaboration with Filippo Berio to advertise their promotion and give consumers the proper instruction on how to join. All these at the cost-effective piece of paper hanging on the bottle’s neck.

 

2. Bottle collars give more design space.

Bottle labels with crowded designs will make customers’ eyes sore. Some of the information that must be present on the bottle labels are the product name, brand, ingredients, etc. But adding your special offer on the label is not a good idea. It will just make the bottle label looks messy.

Here’s where neck collars come in. It gives more space for design and other details about the products and the promotion. Aside from basic information, you may also include business details like your brand’s motto, year established, website address, nutrition claims, or location.

 

3. Bottle neckers make the product more appealing.

Placing custom bottle neckers on products is a great way to catch shoppers’ attention. Bottle tags help decrease the chance of a customer passing by your product without a second glance. Thus, bottle designs must also be considered before producing them. They should be creative and eye-catching to consider as practical marketing tools.

 

Can you imagine your consumers walking down the store aisle full of drink shelves, and yours has the only one with bottle beckers? Indeed a perfect chance for you to stir their interest. They tend to examine your product even better. Moreover, the opportunity for shoppers to choose your brand over the competitors is evidently high.

 

4. Bottle tags increase sales.

Getting products at a discounted price is definitely tempting. And the best way to promote such a special discount is through custom bottle neck tags. Brands can design the neck labels with information about the promotion, and that’s what Ballantine’s Finest made. It utilized custom printed bottle neckers for advertising its unique offer. Thus, an excellent way to let people know about their ongoing promotional activity.

Offering discount is indeed adequate to increase sales. However, we think that there is a more effective way to catch consumers’ attention and increase brand sales. With this particular promotion, we can suggest using gifts with purchase items instead of offering discounts. We believe that it is far more impactful and exciting.

Here are some custom bottle necker designs that you might love to check out:

Design Number 1: Bottle Necker with Branded Socks

 

Design Number 2: Wine Bottle Lights

 

Design Number 3: Wine Stopper

 

Design Number 4: Branded Alcohol Shot Glass

 

Apparently, there are a lot more ways to make your custom bottle neck tags more exciting for your target audiences. By offering them custom branded merchandise along with your bottle neckers, you can augment branding and create lasting impressions.

To learn more about these fantastic bottle necker design ideas, make sure to read through this blog we have prepared for you!

 

Take a look at the gift with purchase ideas we’ve seen in the market. Even big names in the beverage industry opt for this kind of promotion.

In this promotion, Tito’s Vodka used custom bottle tags to introduce its gift with a purchase item: the carabiner mug. These custom bottle tags come with appealing designs and showcase a practical freebie that shoppers will definitely love. Customers appreciate free items, especially when they are beneficial for them.

 

Here’s another exciting GWP idea from Warner’s Distillery. Recently, the brand captured the heart of its customers with its latest GWP marketing campaign. The promotion was introduced through its beautifully designed custom bottle neck tags.

 

Using gift with purchase gives a lot of benefits to a brand. It can add brand value, boost conversion, upsells, encourage repeat purchases,s and even attracts customers loyalty. For years, we have helped different businesses to produce their gift with purchase ideas to use in their marketing. Thus, we can tell that GWPs are an integral part of every promotional campaign. But overall, this drinks promotion through custom bottle neck tags is commendable.

 

How Can ODM Help?

Here at ODM, we provide an array of well-structured services for all your marketing and promotional product requirements. With a long history of experience in the design and manufacturing of promotional products, we can help you achieve your goals with our wide selection of services available.

We are a pioneer outsourcing company based in Vietnam, yet provide services for local and international business. We produce custom promotional giveaways, brand packaging designs, and POS display units. If you want to learn more about our services, feel free to leave us a message. We would be glad to discuss things with you!

Here are other bottle tag ideas that you might consider.

 

Relevant Blogs:

Jack Daniel’s has reigned the UK stores with its offered branded bar merchandise. The brand designed these elegant custom bottle tags for this promotion.

 

Belvoir encouraged its customers to participate in its Sip and Dip promotion through bottle tags and tempting prizes.

 

Here’s how Aperol’s exciting contest prizes and its printed bottle neck tags get customers hooked.

 

Find out the reasons Grant’s Whiskey promotion is a real changer. Check this out!

 

Custom bottle neck tags are one of the most essential marketing tools used by businesses. Tap the photo below and learn the top 4 reasons bottle neckers are clever drink promotional tools.