How Jack Daniel UK Wins In-Store with Branded Bar Merchandise Promo

Jack Daniel’s Win Bespoke Home Bar With Jack drink promotion contest made customers’ entry count. The brand had a promotional campaign in the UK, giving customers a chance to win a bespoke home bar with lots of awesome branded bar merchandise.

 

For more than a century, Jack Daniel never failed to bring excitement to its valued customers in the UK. In this in-store promotion, awesome prizes await the promo winners.

 

Jack Daniel’s Promo Mechanics

This promotion is open to all residents of the UK, ages 18 years old and above, with the exception of employees and immediate families of the promoter. This drinks marketing strategy runs from April 7  until July 27, 2021. Each entry requires a unique code that can only be used once.

In order to join this in-store redemption gift idea, customers must avail of one promotional bottle or a gift pack of selected Jack Daniel’s products. Purchase must be made only from a participating Tesco, One Stop, Premier, Booker, Londis, or Budgens retail partner stores. Participants need to visit the brand’s website and enter the winning code found inside the bottle’s neck tag.

On the other hand, Northern Ireland residents are not required to purchase Jack Daniel’s products to join the contest. All they have to do is to visit the website and fill in the necessary details.

 

Great prizes await the lucky customers! There are a total of five thousand six hundred and twenty-five (5, 625) branded bar merchandise to be given away during the main promotion period.

Some of the winning prizes are Jack Daniel’s drinks carts, neon lights, branded shot glasses, and branded promotional t-shirts. All valid entries are still entitled to win one (1) of five (5) “Bespoke home bars with Jack”.

But wait, there’s more! Entries made outside the main promotional period are still qualified to win one (1) Jack Daniel’s drinks cart in the Bonus Draw.

 

Branded Bar Merchandise To Be Won

1. Branded Drinking Glasses

A common drinks promotional item, these drinking glasses are sure to keep customers company. Customers can concoct their cocktail drinks or drink the whiskey straight from the glass.

 

2. Wooden Bottle Rack

Great for when you have multiple bottles of drinks to put on display. Those who already have a minibar at home will find this pretty useful. We love the rustic vibe of this wooden rack with handles on either side. This could also work as a bar POS display.

 

The Bespoke Bar

So, what bar merchandise can customers expect to receive from the bespoke bar? The portable bar is complete with everything that you can find inside a pub, such as:

 

•  Branded Deck Chair 

Feel the summer vibe with this branded deck chair by Jack Daniel. Made from wood, this is absolutely durable and eco-friendly on top of being useful. Moreover, the printed logo on the deck chair makes it even more special and personalized.

This is great for when customers just want to take a sip of their favourite cocktail while basking in the sun. This could also be brought to the beach or at the park, turning customers into brand ambassadors.

 

• Barrel Display

To complete the look, an attention-grabbing barrel display is also added to the mix. As we all know, whiskey, scotch, wine and beer are typically aged in wooden barrels. This is what lends the drinks a fruity and sometimes smokey flavour and aroma. And instead of throwing them away, they are often transformed into beautiful decorations or accent pieces in pubs and restaurants.

This is a good POS display because not only does it showcases the brand, but it also adds a pleasing aesthetic appeal. Take, for example, these awesome brands:

Woodstock’s POS display caught our eyes while we were out looking for a place to eat.

 

Here’s another fine example:

Spotted at a Duty-Free shop, these wooden barrels were transformed into high-end POS displays for Bottega, Martini and Rothschild. Rustic and creative- that’s how we describe this drinks display.

 

• Banner

Custom banners may be old school, but they are proven to be effective in advertising. Thus, if you are planning to make this bespoke bar a business, then you’ll probably get it in the spotlight.

The bespoke bar will not be complete if there is no signage or any branding on the pub itself. The banner serves as the main branding for the minibar. It is a simple black cloth with Jack Daniel’s iconic logo printed in white. It was, indeed, simple yet striking and easily recognizable.

 

• Branded Foosball Table

Here’s an exciting way to bond with your family. Having this branded foosball table allows you to spend quality time with your loved ones.

Foosball table and drinking go together. Games are a great way to pass the time and make any event or gathering fun. This is indeed excellent bar merchandise to add to a mini pub like Jack Daniel’s.

 

• Branded BBQ Grill

Summer is the perfect time for outdoor activities with the family. Moreover, the season calls for some drinking and barbeque parties. Hence, this branded BBQ grill makes a great addition to the bespoke bar. Whether you love to drink your whiskey pure or as a cocktail, it is more enjoyable when paired with your favourite barbecue.

We love that even the grill reflects the brand, so it really is distinctive.

 

• Black Apron with Logo

Jack Daniel’s premium giveaway is indeed a complete package. The brand’s promotional apron with logo is just perfect for some drink mixing and some grilling session.

Not only does this protect the wearer, but it is also a brilliant logo placement strategy. Even if you are not a professional mixologist, it certainly gives off a serious bartender vibe.

 

• Custom Branded Jigger

When you go to the bar, have you ever wondered how bartenders prepare your drinks with accuracy? The secret is in the jigger. Custom jiggers are used to measure drinks. Made from high-quality material, you can use this jigger in the long run.

 

• Mini Fridge with Logo

Storing your drinks at the right temperature keeps their quality. Thus, the mini-fridge included in the bespoke bar is one of the best barware included in this bespoke bar.

We also love the fact that it bears the logo, so it not only keeps drinks cool, but it also promotes the brand in a simple yet effective way.

 

• Custom Ice Bucket

It is best to enjoy a beer when chilled. This customized ice bucket is indeed perfect for enjoying a cold drink this summer season. Designed with Jack Daniel’s logo, you are going to enjoy the drinks as if you were in a real bar.

 

• Jukebox

Drinks are best enjoyed with music. Jack Daniel ensures that the party never stops with a branded jukebox. Call your family and friend and start your party all day and all night.

We love how the jukebox is not only auditorily appealing but visually attractive as well. It looks very vintage yet hip with its white-black colour combination and its iconic logo. This allows whiskey lovers to enjoy the bar atmosphere in the comfort of their homes.

 

How Does this Branded Bar Merchandise Promo Win the UK Stores?

1. Winning POS Display

POS displays serve as the first point of contact for customers with your brand. And this is how people have learned of Jack Daniel’s promotional campaign.

Shoppers would definitely be enticed by Jack Daniel’s winning retail marketing display. The black colour of the in-store FSDU has an elegant appeal that reflects their brand.

In addition, the way the bottles are organized in the display unit looks oddly satisfying to the eyes. On top of that, the strategic positioning and the excellent POS display design excite shoppers to check on the promotion.

 

Made out of cardboard, this proves to be a very practical and inexpensive way to promote one’s products inside retail stores.

 

2. Strong Collaboration

Collaborating with big retail stores in the UK is indeed a very smart drink marketing idea. As shoppers regularly visit the participating stores, Jack Daniel’s has already secured a wide range of prospective customers.

And as the brand has a  lot of regular customers, its participating stores would also benefit from this promo. And that is a win-win for both the promoting brand and the retail stores.

 

3. Awesome Prizes

Who would not love this promotional idea?  Customers would definitely get lured upon seeing the promotional bottles in the aisle of various retail stores. The branded bar merchandise offered at prices is undeniably irresistible.

 

Shoppers, including us, get intrigued with its premium bespoke bar as a major winning prize. It is similar to the pop-up stores that we normally see outside. Pop-up stores are very effective for outdoor marketing, tradeshows, and sporting events.

This portable home bar is very easy to install and, complete with Jack Daniel’s merchandise, is an awesome bar kit any drink connoisseur would love. The branding is on-point, from the colour, drink dispenser,  banner, and displays.

 

4. Attention-Grabbing Neck Tag

Bottle neckers provide an opportunity for businesses to stand out among competitors. Likewise, neckers help them to raise brand awareness. The brands can easily promote their current marketing activity by having a tag attached to the bottleneck. And that’s exactly what Jack Daniel did.

 

5. Detailed Contest Mechanics

Promotional raffles and giveaway activities must have clear mechanics presented. In that way, customers would be eager to check on and join the promo. And that is what we definitely love about Jack Daniel’s promotional strategy. The bottle necker it used says the details clearly. Moreover, additional information is properly stated on the brand’s website.

 

More from Jack Daniel’s:

Raise a glass to friendship! Jack Daniel’s has recently unveiled a whiskey box gift set that pays tribute to the brand’s most devoted follower. Discover the backstory behind this one-of-a-kind gift set by delving into this blog.

 

Check out how the whisky brand partnered with the beloved carbonated drink, Coca-Cola, to create a promotional gift pack that elevates both brands! Learn more by clicking the link.

 

Discover the marketing tricks of Jack Daniel’s that create a captivating liquor bottle display to entice in-store customers. What elements contribute to an effective presentation?

 

In addition to its impressive product line that includes the flagship Old No. 7 whiskey, flavoured variations, and premium offerings, Jack Daniel’s also excels at implementing drink promotion strategies that never fail to impress its customers.

 

By providing attractive promotional luggage bags for a minimal purchase amount, Jack Daniel’s increased its brand exposure in the travel retail market. Learn more about this Duty Free promotion here:

 

Closing Thoughts,

For the past years, we have witnessed how Jack Daniel provided the best products and services to its customers. This year’s marketing strategy is truly a very excellent one. Furthermore, the brand is indeed very generous in giving prizes which definitely excites its customers.

Because there are still health restrictions in many places, this idea of bringing the bar into people’s homes is such a clever way to bring the brand closer to the people. The bespoke bar and branded merchandise all contributed to an authentic bar experience right at their doorsteps. This is true, a brilliant example of an effective activation strategy that creates a massive impact within and beyond retail shops.

 

How Can ODM Help?

Creating lasting brand engagement and impression is paramount to your business, especially if you are relatively new to the industry. This is why promotional products are so effective in driving your message home. Here at ODM, we help you design, source, and manufacture promotional products for different industries.

From custom promotional giveaways and personalized marketing gifts to branded packaging and high-quality POS displays, it is our great pleasure to offer you our top-notch services!

 

Frequently Asked Questions:

What is a pop-up bar?

A pop-up bar is indeed a perfect party solution for different events and gatherings. But aside from that, a pop-up bar is an ideal way to promote brands, especially during outdoor marketing campaigns.

Why Should I use Pop-Up Store or Bar for my Business?

Pop up stores and bar bars are indeed a very effective way to attract a new crowd. In addition, they are very cost-effective and can easily create buzz for promotion.

What branded bar merchandise can I use for my next promotions

A set of bar jiggers would be great as they can be customized with colours and designs through different branding methods. For low-cost yet effective merch, T-shirts, bags, and caps are ideal. Wearable merchandise are always a safe yet effective option when advertising a product.

 

Get Inspired by these Promotional Ideas for Drinks!