What is the first thing that comes to mind when the Weather channel predicts a nice, warm summer weekend? BBQ! The ultimate Summer dinner. Beer is a very popular beverage at barbeques, so Dutch brewery company Amstel decided to combine this into a Competitive Promotion for the Dutch market: Win a Branded BBQ when buying two multipacks or one crate of beer.
The Branded BBQ actually looks like an oil barrel. It is then customised with the Brand Logo and Brand Name, and fitted with a barbeque grill plate and a lid. In this case, the barbeque is branded with Radler beer by Amstel, a type of beer mixed with lemon. This is a very light beer, making it perfect for a Summer Promotion, when the demand for fruity and light beers are higher.
The Competitive Promotion comes with an In Store Display. There is a big, standing cardboard poster that explains about the Promotion: Win an Amstel Radler Branded BBQ with two multipacks or one crate of Amstel beer of your choice. The customer then has to fill out their contact details and put it in the Amstel Radler promotion box.
Why do we like this Branded BBQ for Competitive Promotion?
- High Quality: This Branded BBQ is very high quality. Offering an item such as this will make customers feel like they are getting value for their money. Customers will appreciate this, and might even become loyal to the brand. The more loyal customers a brand has, the better the position between competitors.
- Boosts Sales: If customers want to win this Branded BBQ, they will have to buy multiple products. The more products they buy, the higher the chance of winning. Because the threshold to enter is quite low and the prize is a very nice product, more people might want to enter the competition.
- Additional Customers: As stated above, more customers might be attracted and motivated to enter the competition and make unplanned purchases if an item like this Branded BBQ is offered as a prize. This custom barrel BBQ is unique, and is only offered for a short time. This might make the product more sought after.
If you’re interested in this kind of Competitive Promotion, and would like to find out more information, feel free to contact us. At ODM we specialise in promotional solutions to your ideas, as well as providing excellent designs from our in-home design team. Linked below are other interesting blogs about Competitive Promotions: