Instore Marketing - Guylian Branded Bag Packaging

Instore Marketing – Guylian Branded Bag Packaging

Spotted interesting instore marketing idea in Chinese supermarket: Guylian is offering its Belgian chocolates in a zipped plastic packet.

Guylian is Belgian chocolate manufacturer famous for its exquisite chocolates and its seahorse symbol. As a leader in the confectionery industry, the company also offers refined boxes and interesting packagings to take inspiration from.

Instore Marketing – Guylian Branded Bag Packaging

The instore marketing idea you see here above consists in an on-pack promotion composed by the actual chocolate box and a free additional zipped bag. The packaging is in transparent plastic with zip closing and handling. The borders are reinforced and Pantone matched, plus the handling is also branded with their logo.

Instore Marketing – Guylian Branded Bag Packaging

In front of all those products, how can you make your instore package marketing efficiently? There are several solutions and alternatives and this example is one of those. The zipped plastic bag does not stand out as an creative packet or for the catching design, but for the idea itself.

Why is this instore marketing idea a good promo package?

Materials: There are various advantages to use transparent plastic packaging. First of all, you need to think that it can display the products inside, not in this case, but it is anyway an option. Secondly, it protects the content of the bag, It would be a pity if you gift it someone with dirty spots or wet carton.

Handling and zip: The handling is an essential part of the instore marketing idea. It is so much easier to carry and bring it around. The zip also is a simple and fast closing, with no need to tear off the whole box or bag.

Versatility: The package can be reused, for other purposes as well. For snacks, also stationary or to store whatever fits. As the packaging is not made of rigid materials, it is foldable, can be rolled and then put somewhere with very limited space.