FritoLay’s latest promotion is tailor-made for snack enthusiasts. When you buy any two bags of Lay’s, Doritos, or Ruffles, you can enjoy an exciting freebie—an exclusive chip-shaped cushion. With eight unique designs available, you can choose the perfect cushion to complement your snacking style.

This fantastic gift with purchase is readily available at numerous supermarkets and convenience stores across Singapore. Indulge in your favourite snacks while adding a touch of flair to your living space with FritoLay’s chip-shaped cushions.

Snack n Hug with FritoLay's Gift with Purchase

Snack n Hug with FritoLay’s Gift with Purchase

FritoLay, a renowned American company established in 1961, is a prominent player in the food industry, particularly known for its exceptional range of delectable food products. With a strong focus on potato chips, the brand has solidified its position as a leading producer in this category.

Over the years, the company has earned a stellar reputation for delivering high-quality snacks that are loved by people around the globe.

 

How FritoLay Win More Customers With A Unique Gift With Purchase?

FritoLay’s custom gift with purchase is unique as they have incorporated their product into the promotional item. The cushion is made in the shape and size of a bag of chips. It even has the exact same print that goes onto the chips!

This is great for improving brand recollection. Whenever consumers see the cushion, they would think about FritoLay’s potato chips and may just head down to the store to buy a bag.

 

What Are the Benefits of a Gift With Purchase Promo?

One benefit of this gift with purchase is that it is a free form of advertisement for FritoLay. As cushion can be easily compressed and is of a convenient size to carry around, many people may bring it for overnight stays or holidays.

When others see this unique gift with a purchase, they will definitely ask about it and may go and snag this gift with a purchase as well! This would help to spread the brand’s name in a cost-effective manner.

Also, this gift with purchase helps to improve customer satisfaction. As potato chips are not very costly, buying two bags and receiving a complimentary cushion appears as a very good deal. Consumers are always looking out for the best deal, and this is definitely one of them. After receiving a good deal, the customer is satisfied. He will then continue purchasing products from that brand.

Here are more of the advantages:

1. Incentive for Purchase

A gift with purchase serves as an attractive incentive for customers to make a purchase. It adds value to the transaction and can motivate consumers to choose a particular product over competitors.

2. Increased Sales

By offering a free gift, businesses can stimulate sales and encourage customers to spend more. The prospect of receiving something extra can lead to larger purchases or even impulse buys, thereby boosting revenue.

3. Customer Loyalty

Gift-with-purchase promotions can foster customer loyalty and satisfaction. By providing an additional item or experience, businesses create a positive association and deepen the bond with their customers. This can result in repeat purchases and increased brand loyalty.

4. Product Exposure

Promotional gifts provide an opportunity for businesses to showcase new or lesser-known products. Customers may discover and try these products as part of the promotion, leading to increased awareness and potential future sales.

5. Word-of-Mouth Marketing

When customers receive a gift with their purchase, they may share their positive experiences with others. This word-of-mouth marketing can generate buzz, attract new customers, and create a positive image for the brand.

6. Clear Inventory or Introduce New Products

A gift-with-purchase promotion can help businesses clear excess inventory or introduce new products to the market. By bundling slow-moving items or newly launched products as free gifts, businesses can generate interest and encourage their customers to try them.

7. Competitive Advantage

In a crowded market, a gift-with-purchase promotion can give businesses a competitive edge. It differentiates them from competitors and can influence customers to choose their brand over others.

8. Psychological Effect

Offering a free gift triggers a psychological effect known as the “reciprocity principle.” Customers feel obligated to reciprocate the gesture by making a purchase or feeling more positively about the brand.