Royal Canin, a dog and cat food producer has released an interesting promotion giving customers a free cushion bed when buying a 12kg bag of dog food.

free gift with purchase pet cushion

This kind of product is perfect in the pet food industry as it makes the consumer feel they are getting a special ‘present’ from the company for buying a bag of food.

In addition this cushion allows the companies branding to be associated with the pet’s comfort and well being, rather than a standardized product in a market with little product differentiation.

These kind of promotional products do not cost your company the world, but are an easy way for reconnecting with customers in a price conscious industry.   Why not check out some of our other related blogs on the petfood industry:

promotional pet cushion