This campaign’s fresh look at free gift with purchase campaigns works really well. Instead of looking at products and then finding what the free gifts are, Superdrug has reversed this process by showing consumers what free gifts they can get, and then allowing them to purchase items in relation to their gifts.
This kind of promotions works really well as it gives the customer a real choice in their promotional item. For this particular free gift consumers get a selection of smaller sample perfumes free with their purchase of a 100ml 212 VIP Men perfume.
This is beneficial to the company as it gives allows them to test new product samples on consumers while posing it as a free gift. This also gives the company a chance to attract customers to new fragrances.
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